Content Marketing Manager

2 months ago


San Francisco, California, United States Productboard Full time

We are searching for a skilled Content Marketing Manager to take charge of our content strategy and implementation. This position is crucial for boosting brand recognition, establishing thought leadership, and enhancing customer engagement through compelling and high-quality content. The perfect candidate should be a creative storyteller with a profound grasp of content marketing principles and a dedication to providing value to our audience.

  • Key Responsibilities:
    • Content Strategy Development: Execute a comprehensive content marketing strategy aligned with business objectives to drive brand awareness, engagement, and lead generation.
    • Content Creation: Produce top-notch content in various formats such as blog posts, whitepapers, case studies, videos, and more.
    • Editorial Calendar Management: Ensure a consistent flow of content that supports marketing campaigns.
    • SEO Optimization: Enhance content for search engines to boost organic traffic.
    • Audience Research: Investigate target audience needs to create relevant and valuable content.
    • Collaborative Projects: Collaborate with other teams to create content supporting product launches and campaigns.
    • Content Distribution: Enact strategies to maximize reach and engagement across various channels.
    • Performance Analysis: Track content performance metrics to enhance content strategies.
    • Brand Voice: Maintain a consistent brand voice across all content.
    • Thought Leadership: Establish thought leadership through insightful content in the product management field.
    • Continuous Improvement: Stay updated on industry trends to innovate our content strategy.
Qualifications:
  • Experience: 3-5+ years in content marketing, journalism, or related fields.
  • Education: Bachelor's degree in marketing, communications, journalism, or related fields.
  • Writing Skills: Exceptional writing and editing abilities with a portfolio of published content.
  • Technical Skills: Proficient in content management systems, SEO tools, and social media platforms.
  • Project Management: Strong project management skills to handle multiple projects simultaneously.
  • Analytical Skills: Ability to analyze content performance data.
  • Communication: Excellent communication and collaboration skills.
  • Creativity: Innovative and creative thinker.
  • Adaptability: Ability to thrive in a fast-paced environment.
What You Can Expect:
  • Contribute to building the world's leading Product Platform that transforms product management.
  • Work with top product teams and minds, learning and advancing in your field.
  • Join an innovative company shaping the future of product and customer experience.
  • Collaborate with a passionate team dedicated to creating impactful products.
Benefits You Can Anticipate:
  • Competitive compensation, stock options, 401k benefits.
  • Professional development budget and ongoing learning opportunities.
  • Flexible PTO, life insurance, and disability coverage.
  • Fertility benefits, volunteer days, and parental leave options.
  • Mental wellness programs and gym memberships.
About the Company:

Productboard aims to empower top product minds in creating impactful products together. Offering a purpose-built platform for product management, we assist organizations in getting the right products to market efficiently. With a significant clientele, including renowned companies like Microsoft and Salesforce, Productboard prides itself on understanding user needs and prioritizing product development.

Join us in an established yet innovative startup environment, contributing to a new software category and influencing global product development.

Come work in a place where you matter the most. At Productboard, we believe in an inclusive work environment that values empowerment, trust, transparency, creativity, and continuous improvement. Our company culture fosters openness, teamwork, and employee investment in shaping our future.

Equal Opportunity Employer Statement:

Productboard is committed to fostering equity and providing equal opportunities for all individuals. We uphold a hiring process based on merit and competence, ensuring a fair and inclusive work environment for everyone, regardless of background or identity. Our core values of authenticity, humanity, and diversity drive us towards creating a workplace where every individual's contribution matters.



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