Head of Content Strategy
2 weeks ago
About Forge Global, Inc.:
At Forge, we recognize that our team is our most valuable resource. As pioneers in the technology sector focused on private markets, our aim is to create a brighter future for all. We embody this vision through our core values of being bold, humble, and accountable. Our daily experiences reflect the positive impact of our mission, supporting teams that drive groundbreaking innovations, from space exploration to sustainable, plant-based nutrition.
Our Mission:
We strive to enable more individuals to take ownership in leading private companies through a premier technology platform that connects the largest network of buyers and sellers globally. Our offerings include liquidity solutions, exclusive insights, a custody service, and a vibrant marketplace, all aimed at establishing a top-tier technological framework for a transparent, accessible, and seamless global private market. Through our platform, employees can liquidate their private shares, companies can reward stakeholders with pre-IPO liquidity, and both individual and institutional investors can engage in the growth of private unicorns.
The Role:
As the Director of Content Marketing, you will develop a comprehensive content strategy while excelling in the creation of financial content. You will lead content initiatives across diverse customer segments and distribution channels, driving execution by managing a talented team of freelancers to produce high-quality, impactful content tailored for our capital markets audience. Your responsibilities will include overseeing the editing of various content forms, such as writing samples and blogs, and managing additional projects like guidebook series. You will also be responsible for managing our content calendar and analyzing key performance indicators to ensure our content aligns with business objectives and resonates with our institutional investor audiences.
Location: This position is hybrid, requiring 1-3 days in the office.
Key Responsibilities:
- Develop and implement a content strategy and editorial calendar that delivers exceptional content across all formats and channels to Forge's audience, including financial institutions, accredited investors, private tech company leaders, and employee shareholders.
- Drive new content initiatives by creating reports, materials, and assets across various formats, including short and long-form content, advertising, video, sales materials, emails, and print collateral. Manage a team of freelancers and agency writers to execute the content strategy effectively.
- Lead cross-functional content projects, collaborating with teams in data analysis, production, design, sales, and distribution.
- Enhance content capabilities: Set quarterly goals and calendars; track and measure progress; scale resources across internal teams, freelancers, and agency partners; and develop cross-functional partnerships within Forge to achieve business objectives.
Required Qualifications:
- 8 years of experience in content production management, with a proven track record of executing a content calendar.
- 5+ years of experience managing and editing freelance and/or agency writers focused on financial audiences.
- In-depth knowledge of capital markets and financial products, enabling the creation of content for institutional investors and analysts.
- Demonstrated ability to develop comprehensive content strategy programs supported by individual content pieces.
- Data-driven mindset with a strong understanding of how to analyze, measure, and enhance content impact and performance.
Preferred Qualifications:
- Experience in FinTech or Financial Services startups is preferred.
- Familiarity with online tools that facilitate effective scaling of content programs.
- CFA or FINRA qualifications are a plus.
Forge is an equal opportunity employer and values diversity within our workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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