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Director of Content Marketing and Strategy

2 months ago

San Francisco, California, United States Forge Global, Inc. Full time
About the Role

Forge Global, Inc. is seeking a highly skilled and experienced Director of Content Marketing and Strategy to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that drives business growth and engagement with our target audience.

Key Responsibilities
  • Content Strategy and Planning: Develop and execute a content strategy that aligns with our business objectives and resonates with our target audience.
  • Content Creation: Create high-quality, impactful content across various formats and channels, including blog posts, articles, social media posts, and more.
  • Team Management: Lead and manage a team of freelancers and agency writers to execute the content strategy.
  • Analytics and Reporting: Analyze and track key performance indicators (KPIs) to measure the effectiveness of our content and make data-driven decisions to improve our content strategy.
Requirements
  • 8+ years of experience in content marketing and strategy, with a proven track record of success.
  • Expertise in capital markets and financial markets, products, and services.
  • Strong leadership and management skills, with the ability to lead and manage a team of freelancers and agency writers.
  • Excellent communication and writing skills, with the ability to create high-quality, engaging content.
  • Strong analytical and problem-solving skills, with the ability to analyze and track KPIs and make data-driven decisions.
Preferred Qualifications
  • Experience working in the financial services industry, with a focus on content marketing and strategy.
  • Knowledge of online tools and platforms, such as Pardot and ProcessWire.
  • CFA or FINRA qualifications.