Head of Content Strategy, Proto

2 weeks ago


San Francisco, California, United States Block Full time
Job Overview

Company Overview:
Block is a unified organization composed of various teams, all dedicated to the mission of economic empowerment. Our foundational teams — including People, Finance, Legal, Hardware, Information Security, and Platform Infrastructure Engineering — offer support and guidance at the corporate level. They collaborate across business units and global time zones to develop inclusive policies, forecast financials, provide legal counsel, safeguard systems, and nurture innovative initiatives. Every challenge presents opportunities, and we value diverse perspectives to uncover them.

Position Summary:

Proto is at the forefront of transitioning the world to an open economy, creating products that enhance access and independence for all. We are developing Bitkey, a user-friendly and secure self-custody bitcoin wallet that empowers customers, alongside hardware and software solutions aimed at decentralizing bitcoin mining and enabling innovative applications. Our Bitcoin Products team within Proto is responsible for delivering the product and go-to-market strategy, software, firmware, and custom silicon essential for realizing Bitkey and our ambitious mining projects. Join us in shaping the future of finance.

Key Responsibilities:
  • Lead the content strategy across mining, Bitkey, and the broader business unit to effectively productize content for business growth.
  • Act as the primary writer and final editor for all produced content, collaborating closely with marketing, design, product, and leadership teams.
  • Initiate research and co-marketing opportunities to generate unique insights and perspectives exclusive to the Proto team.
  • Partner with communications and events teams to adapt our content strategy for syndicated content and live events.
  • Establish a media framework for Proto to expand our organic audience, enhance engagement, raise product awareness, and monetize our media efforts.
  • Provide strategic guidance to leadership on the evolution and growth of content initiatives.
  • Adapt and refine the role to align with the company's evolving needs as the business matures.
Qualifications:

Required Skills:

  • Over 10 years of experience in strategic, content-focused roles within technology and finance sectors. Experience in bitcoin is a plus.
  • A growth-oriented mindset, capable of multitasking, acquiring new skills, and adapting to team and business changes.
  • Exceptional writing abilities, with a strong emphasis on producing high-quality content.
  • Experience in managing a team of writers, whether full-time or freelance.
  • A proven track record of successfully delivering strategic content.
  • A comprehensive understanding of bitcoin and its industry.
Additional Information:

Block adopts a market-driven approach to compensation, which may vary based on geographic location. The starting salary for successful candidates will be determined by job-related skills, experience, qualifications, and market conditions. This role offers a comprehensive benefits package, including healthcare coverage, retirement plans, employee stock purchase options, wellness programs, and paid leave.

We are committed to fostering an inclusive economy where all customers have equal access to opportunities, and we strive to uphold these values within our workplace. Block is an equal opportunity employer, dedicated to evaluating all employees and applicants consistently, without regard to any legally protected characteristics.

Block will consider qualified applicants with arrest or conviction records for employment in accordance with applicable laws. A criminal background check is required following a contingent offer of employment.



  • San Francisco, California, United States Block Full time

    Job Description**About Us**Block is a pioneering company that is revolutionizing the way we think about economic empowerment. Our mission is to create a more inclusive economy where our customers have equal access to opportunity. We strive to live by these same values in building our workplace.**About Proto**Proto is a cutting-edge team within Block that is...


  • San Francisco, California, United States Forge Global, Inc. Full time

    About Forge Global, Inc.:At Forge, we recognize that our team is our most valuable resource. As pioneers in the technology sector focused on private markets, our aim is to create a brighter future for all. We embody this vision through our core values of being bold, humble, and accountable. Our daily experiences reflect the positive impact of our mission,...


  • San Francisco, California, United States Block Full time

    Job DescriptionProto's mission is to accelerate the transition to a more open, equitable global economy. We believe open protocols like Bitcoin are integral to achieving that vision. The team's first two initiatives—mining tools and a self-custody wallet, Bitkey—aim to decentralize access for builders, increase network resiliency, and make everyday use...

  • Head of Content

    1 month ago


    San Francisco, California, United States Product Hunt Full time

    Product Hunt has a massive opportunity. Our solid social media reach is over 500k Twitter followers and 80k LinkedIn followers. Our newsletters have a solid open rate. Product Hunt SEOs really well with our high domain authority. And our content brings in half of our revenue.We believe Product Hunt can have a much higher reach alongside (and due to) higher...


  • San Francisco, California, United States Mochi Health Full time

    Position OverviewMochi Health is redefining the healthcare experience, aiming to simplify the often complex and frustrating journey of patient care. As a pioneering telehealth clinic focused on obesity management, we are dedicated to providing accessible and affordable solutions for weight management. Our team, led by the innovative Dr. Myra Ahmad, is...


  • San Francisco, California, United States Operant AI Full time

    Job OverviewHead of Product Marketing StrategyOperant AI is in search of a Head of Product Marketing Strategy to enhance our core marketing team. This role is pivotal in shaping our messaging, competitive positioning, sales support, and content strategy, reporting directly to the Chief Marketing Officer. The successful candidate will possess a profound...


  • San Francisco, California, United States Forge Global, Inc. Full time

    About Forge Global, Inc.:At Forge, we recognize that our workforce is our most valuable resource. As pioneers in the technology sector focused on private markets, our aim is to create a more prosperous future for all. We embody this mission through our core values of boldness, humility, and accountability. Our vision is reflected in our daily operations,...


  • San Francisco, California, United States Gusto Full time

    About GustoGusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide. Our mission is to create a world...


  • San Francisco, California, United States Forge Global, Inc. Full time

    About the RoleForge Global, Inc. is seeking a highly skilled and experienced Director of Content Marketing and Strategy to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that drives business growth and engagement with our target audience.Key...


  • San Francisco, California, United States Prelim Full time

    About PrelimPrelim is a rapidly growing, fully remote startup based in the U.S., with team members located nationwide. We are transforming the customer onboarding process for banks, offering a streamlined platform for both online and in-branch experiences. Our goal is to improve access to banking services, one financial institution at a time.If you are...

  • Head of Marketing

    14 hours ago


    San Francisco, California, United States Voda Cleaning & Restoration of Baton Rouge Full time

    Job Title: Head of MarketingWe are seeking a highly skilled and experienced Head of Marketing to join our team at Voda Cleaning & Restoration of Baton Rouge. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth.Key...

  • PCB Designer Proto

    1 month ago


    San Francisco, California, United States Block Full time

    Job DescriptionProto is accelerating the world's transition to an open economy with products that increase access and independence for everyone. We're building Bitkey, a simple and safe self-custody bitcoin wallet that will put customers in control, as well as hardware and software that will help decentralize bitcoin mining and enable new and innovative use...


  • San Francisco, California, United States Audienceplus Full time

    Job SummaryAudienceplus is seeking a highly experienced Senior Director, Content Strategy and Production to oversee all content strategy, production, and distribution for the San Francisco 49ers and Levi's Stadium. This position is responsible for developing and implementing a robust content strategy that grows the fan base, deepens engagement with current...


  • San Francisco, California, United States Penta Group Full time

    Penta Group is a worldwide organization delivering data-informed solutions to assist clients in navigating an increasingly intricate stakeholder landscape. We offer advanced intelligence products that empower clients to comprehend stakeholder perceptions and leverage this insight to formulate and implement effective, measurable strategies.Our international...


  • San Francisco, California, United States Iterative Full time

    About IterativeIterative is a venture accelerator dedicated to investing in startups across Southeast Asia. Established in March 2020 by Hsu Ken Ooi and Brian Ma, Iterative has successfully raised $65M through two funds, supporting over 65 companies and 120+ founders, with a total valuation of $1.2 billion for its portfolio.Our esteemed investors include...


  • San Francisco, California, United States Block Full time

    Job DescriptionProto is accelerating the world's transition to an open economy with products that increase access and independence for everyone. We're building Bitkey, a simple and safe self-custody bitcoin wallet that will put customers in control, as well as hardware and software that will help decentralize bitcoin mining and enable new and innovative use...


  • San Leandro, California, United States Adamax, Inc. Full time

    Head of Brand Strategy – Adamax Inc.We are in search of a seasoned and innovative Head of Brand Strategy to spearhead our branding initiatives and product marketing endeavors. In this prominent position, you will be tasked with enhancing and overseeing our current brand's identity and assets across various platforms, as well as guiding the development of...


  • San Leandro, California, United States Adamax, Inc. Full time

    Head of Brand Strategy – Adamax Inc.We are looking for a seasoned and innovative Head of Brand Strategy to spearhead our branding initiatives and product marketing endeavors. In this prominent position, you will be accountable for elevating and overseeing our current brand's reputation and assets across various platforms, as well as guiding the development...


  • San Francisco, California, United States Penta Group Full time

    Penta Group is a worldwide organization dedicated to delivering data-informed solutions that assist clients in navigating a complex stakeholder landscape. We offer state-of-the-art intelligence products designed to help clients comprehend stakeholder perceptions and utilize that intelligence to formulate and implement effective, measurable strategies.Our...


  • San Francisco, California, United States Iterative Full time

    About IterativeIterative is a venture accelerator dedicated to investing in startups across Southeast Asia. Established in March 2020 by Hsu Ken Ooi and Brian Ma, Iterative has successfully raised $65M through two funds, backing over 65 companies and supporting more than 120 founders. The collective valuation of our portfolio companies has reached an...