Content Marketing Specialist

2 weeks ago


San Francisco, California, United States BruntWork Full time

BruntWork | Part time: less than 35 paid hours per week

  • Work Timezone - Must be a City eg London, San Francisco, California
  • Remote Job
  • TestTrack General Test
  • Industry Other
Position Overview

This role is fully remote.

Schedule:

  • Part-time commitment
  • 20 hours weekly or 4 hours daily
  • Monday to Friday
  • Flexible hours between 9:00 AM - 6:00 PM San Francisco (12:00 AM to 9:00 AM Manila Time)

Client location or time zone: San Francisco, CA, USA - PDT

Company Overview: We are a leading US-based cryptocurrency platform revolutionizing the digital finance sector. Our organization is at the cutting edge of innovation, providing advanced staking services and crypto-backed lending solutions. As a rapidly expanding startup in the decentralized finance (DeFi) arena, we are in search of a creative and strategic digital marketer to enhance our narrative, strengthen our brand, and propel our growth.

Role Description:

We are looking for a dynamic Digital Content Marketer with a robust emphasis on content development and strategy. In this position, you will formulate and implement a content marketing strategy aimed at elevating our brand across various digital channels, especially LinkedIn and Twitter. You will have the chance to create engaging content that simplifies intricate financial concepts, boosts engagement, and aids in lead generation. This role is perfect for a creative individual with a passion for digital marketing and a strong interest in the cryptocurrency domain.

Key Responsibilities:

  • Content Strategy & Development: Design and execute a content marketing strategy that aligns with our organizational objectives.
  • Social Media Oversight: Generate, schedule, and manage posts on LinkedIn and Twitter to maximize engagement and reach.
  • Thought Leadership: Produce thought leadership content that clarifies complex cryptocurrency and financial topics.
  • Lead Generation: Create content that attracts and converts potential sales leads.
  • Collaboration: Collaborate closely with the team to ensure content consistency and alignment with key messaging.
  • Trend Analysis: Keep abreast of cryptocurrency and blockchain trends to inform content development.
  • Performance Evaluation: Assess content performance and refine strategies to enhance engagement.
  • Platform Expansion: Investigate opportunities to broaden content marketing efforts to additional platforms (e.g., blogs, email marketing).
Qualifications
  • Demonstrated experience in digital marketing, particularly in content creation and social media management.
  • Outstanding writing abilities, with the capacity to simplify and articulate complex subjects in an engaging and accessible way.
  • In-depth knowledge of LinkedIn and Twitter best practices for audience engagement.
  • Strong command of the English language and grammar.
  • Self-driven, independent worker capable of consistently meeting deadlines.
  • Desire to learn about cryptocurrency, blockchain technology, and decentralized finance.
  • Innovative thinker with the ability to create content that resonates with audiences.
  • Flexibility to align work hours with US time zones.
  • Familiarity with cryptocurrency concepts is advantageous, but not mandatory – we value your capacity to learn and adapt swiftly.


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