Head of CRM Strategy

2 weeks ago

San Francisco, California, United States Havas Group Asia Pacific Full time

Position: CRM Director

Overview

The CRM Director plays a pivotal role in orchestrating comprehensive CRM strategies and operations. This leadership position demands a seasoned professional with a profound understanding of Relationship Marketing and Direct Response methodologies.

Key Responsibilities:

  • Strategic Development: Formulate and validate integrated CRM initiatives that leverage data-driven insights to propel business growth.
  • Team Leadership: Cultivate a collaborative environment that encourages knowledge sharing and ensures the delivery of effective Relationship Marketing solutions that align with strategic objectives.
  • Client Partnership: Establish and nurture robust relationships with clients, acting as a trusted advisor in CRM matters.
  • Agency Representation: Serve as the agency's CRM authority, providing strategic direction and ensuring seamless execution of client projects.
  • Team Motivation: Inspire and guide the extended team, balancing constructive feedback with collaborative efforts.
  • Market Research Collaboration: Partner with stakeholders to co-create market research that uncovers consumer insights throughout the customer journey.
  • Integrated Approach: Work effectively within a multi-channel agency environment.
  • Healthcare Passion: A strong interest in the healthcare sector is advantageous.

Specific Duties:

  • Maintain a thorough understanding of client businesses, products, and market dynamics.
  • Ensure strategic coherence across CRM projects, integrating with digital platforms and other marketing channels.
  • Stay informed about current trends and advancements in the CRM landscape, both online and offline.
  • Collaborate with teams to create CRM project briefs, communication strategies, and content calendars.
  • Develop targeted segmentation strategies to enhance campaign performance.
  • Utilize database knowledge to inform recommendations and optimizations.
  • Determine optimal channel strategies for various programs, including email, direct mail, and digital initiatives.
  • Design testing strategies and measurement plans to assess campaign effectiveness.
  • Lead comprehensive analyses and provide tactical recommendations for program enhancements.
  • Collaborate with other agencies to ensure cohesive client experiences.

Process and Organization:

  • Assess and allocate resources effectively to deliver insightful client recommendations.
  • Educate agency and client teams on CRM processes and best practices.
  • Ensure adherence to established company and client processes.
  • Participate in integrated team meetings across multiple agencies.

Qualifications:

  • A minimum of 10 years of experience in marketing or communications.
  • A bachelor's degree or higher is required.
  • Proven ability to foster teamwork and build strong relationships.
  • Strong problem-solving skills and a proactive approach to adding value.
  • Ability to create an environment of respect, collaboration, and trust.
  • Excellent analytical and problem-solving capabilities.
  • Demonstrated adaptability and flexibility in a dynamic environment.

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