Senior Vice President of Local Marketing Operations

1 week ago

New York, New York, United States PMX Full time
Job Overview

Company Overview:
Publicis Media Exchange (PMX) serves as the global media platform for Publicis Groupe, recognized for its innovative approach to omnichannel activation. By harnessing scale, marketplace innovation, and deep partnerships, PMX is committed to creating data-driven, technology-enabled media solutions that facilitate meaningful connections between marketers and consumers.

Position Summary:
The Vice President of Local Tactical Planning is responsible for guiding the development and execution of local media tactical strategies for designated clients. This role requires leveraging extensive experience and insights to foster innovative solutions that address the needs of clients, agencies, and teams while overseeing the team's deliverables.

Reporting Structure:
This position reports directly to the Senior Vice President of Local Investment.

Work Environment:
This is a hybrid position, necessitating three days of in-office presence each week. Specific details regarding accommodations will be discussed during the interview process.

Key Responsibilities:

  • Establish and nurture robust client relationships, acting as a vital local strategic partner.
  • Develop a comprehensive understanding of clients' business goals, challenges, and market opportunities, including awareness of emerging competitive dynamics.
  • Analyze clients' customer behaviors and preferences throughout the entire customer journey.
  • Direct the tactical approach aligned with clients' omnichannel marketing strategies.
  • Oversee the formulation of local media tactical plans and budget management.
  • Deliver insightful recommendations to account services and clients.
  • Collaborate with internal stakeholders to identify revenue-generating opportunities.
  • Engage with external partners to introduce innovative local solutions to clients.
  • Formulate points of view on critical business issues and trends in the local market.
  • Lead brainstorming sessions and client workshops.
  • Participate in new business presentations.
  • Support the Associate Director in mentoring junior team members.
  • Provide performance feedback to team members and recommend staffing decisions to management.
  • Serve as a resource for resolving complex challenges.
  • May undertake additional responsibilities as assigned by management.
  • Promote multiculturalism and diversity inclusion in all tactical planning efforts.

Qualifications:

  • Minimum of 10 years of media planning experience, with at least 5 years in a leadership role.
  • Experience in both offline and online media.
  • Strong understanding of local media landscapes.
  • Proven expertise in local strategic and tactical planning.
  • Exceptional written and verbal communication skills, capable of presenting to clients and maintaining internal documentation.
  • Outstanding management and motivational abilities.
  • Proficient in Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, MediaOcean, and Google Analytics.

Additional Information:
Publicis Groupe is dedicated to fostering an inclusive environment that values diversity and promotes equitable experiences for all employees. Our comprehensive benefits package includes medical, dental, vision, disability coverage, 401K, parental leave, family forming assistance, tuition reimbursement, and flexible time off.

All information provided will be kept confidential in accordance with EEO guidelines.

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