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Senior Vice President of Marketing Strategy

2 months ago

New York, New York, United States Palm Bay International - New York Full time
Position Overview:
Palm Bay International is in search of a seasoned and innovative professional to assume the role of Senior Vice President of Marketing Strategy. This pivotal position requires a senior executive with extensive experience in the wine sector, adept at brand development and market expansion.

Key Responsibilities:
1. Formulate and execute comprehensive marketing strategies aimed at enhancing brand visibility, driving customer engagement, and fostering revenue growth.
2. Lead the marketing division in implementing cohesive marketing campaigns across diverse platforms, including digital, social media, events, and traditional advertising.
3. Collaborate with various departments to ensure that marketing strategies align with overarching business goals.
4. Conduct thorough market research and analysis to uncover trends, assess competitive dynamics, and understand consumer preferences within the wine industry.
5. Manage the marketing budget with precision, ensuring a favorable return on investment for marketing expenditures.
6. Oversee product marketing initiatives, including the launch of new products, packaging innovation, and pricing strategies.
7. Cultivate and sustain relationships with key stakeholders, including distributors, retailers, influencers, and media partners.
8. Provide leadership and mentorship to the marketing team, promoting a culture of creativity, collaboration, and accountability.
9. Monitor and analyze key performance indicators, utilizing data-driven insights to refine marketing efforts.
10. Stay abreast of industry trends, regulations, and best practices to maintain competitive advantage.

Qualifications:
- Bachelor's degree in Marketing, Business, or a related discipline; an MBA is advantageous.
- A minimum of 10 years of marketing experience within the wine industry, including at least 5 years in a senior marketing role.
- Proficiency in Business Intelligence tools such as Nielsen and Cognos.
- Advanced skills in Microsoft Office Suite, particularly Excel.
- Demonstrated success in leading impactful marketing campaigns that have driven business growth.
- Strong grasp of the wine market landscape, consumer behavior, and industry trends.
- Exceptional communication, presentation, and interpersonal abilities.
- Strategic mindset with a proven ability to devise and implement innovative marketing strategies.
- Experience in managing and developing a team of marketing professionals.
- Capacity to work collaboratively in a fast-paced, dynamic environment.
- Proficiency in marketing analytics tools and a commitment to data-driven decision-making.
- A passion for wine and a deep appreciation for the artistry and craftsmanship of winemaking.

If you possess the qualifications outlined above and are prepared to take on a leadership role in shaping the marketing strategy of Palm Bay International, we encourage you to consider this opportunity.