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Senior Vice President of Local Media Strategy

2 months ago

New York, New York, United States PMX Full time
Job Overview

Company Overview:
Publicis Media Exchange (PMX) serves as the global media platform for Publicis Groupe, a leader in the media landscape. PMX excels in omnichannel activation, driving intelligent investment applications through scale, innovative marketplace strategies, and deep partnerships.

Position Summary:
The Vice President of Local Tactical Planning is responsible for guiding the development and execution of local media tactical strategies for designated clients. This role requires leveraging extensive experience and expertise to foster innovative thinking that addresses the needs of clients, agencies, and teams while steering the outputs and growth of the team.

Reporting Structure:
This position reports directly to the Senior Vice President of Local Investment.

Work Environment:
This is a hybrid position, necessitating three days in the office each week. Specific details regarding accommodations will be discussed during the interview process.

Key Responsibilities:

  • Establish and nurture strong client relationships as a vital local strategic partner.
  • Develop a comprehensive understanding of clients' business goals, challenges, and opportunities, including awareness of emerging competitive threats.
  • Gain insights into clients' customers' preferences and behaviors throughout the customer journey.
  • Direct the tactical approach in alignment with clients' omni-channel marketing strategies.
  • Oversee the creation and management of local media tactical plans and budgets.
  • Present strategic recommendations to account services and clients.
  • Collaborate with internal stakeholders to identify revenue-generating opportunities.
  • Work with external partners to introduce innovative local solutions to clients.
  • Formulate perspectives on critical business issues and trends in the local market.
  • Lead brainstorming sessions and client workshops.
  • Participate in new business development efforts.
  • Support the Associate Director in mentoring junior team members.
  • Provide performance feedback to team members and make staffing recommendations.
  • Serve as a resource for resolving complex challenges.
  • Engage in additional responsibilities as assigned by management.
  • Promote multiculturalism and diversity within tactical planning.

Qualifications:

  • Minimum of 10 years of media planning experience, with at least 5 years in a leadership role.
  • Experience in both offline and online media.
  • Strong knowledge of local media landscapes.
  • Proven expertise in local strategic and tactical planning.
  • Exceptional written and verbal communication skills, capable of presenting to clients and maintaining correspondence.
  • Strong management and motivational abilities.
  • Proficient in Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, MediaOcean, and Google Analytics.

Additional Information:
Publicis Groupe is committed to fostering an inclusive environment that values diversity and promotes belonging. We offer comprehensive benefits to support the diverse needs of our employees, including medical, dental, vision, disability, 401K, parental leave, family forming assistance, tuition reimbursement, and flexible time off.

All information will be kept confidential in accordance with EEO guidelines.