Media Strategy Lead

2 weeks ago

Philadelphia, Pennsylvania, United States Carmichael Lynch Full time
Our Core Values

At Carmichael Lynch, we believe that the fusion of strategic insight and creative brilliance sets brands apart in a competitive landscape.

Our Commitment to Hiring

We are dedicated to fostering a diverse, inclusive, and safe workplace that offers opportunities for everyone. We actively encourage applications from BIPOC, women, marginalized communities, LGBTQIA+, veterans, and individuals with disabilities. For more information, please visit our website.

Benefits of Joining Us*
  • Opportunities for Professional Growth (biannual performance evaluations, training relevant to your career path, regular one-on-ones with supervisors, etc.)
  • Competitive and fair compensation (annually reviewed for equity and competitiveness)
  • A robust and evolving commitment to Diversity, Equity, and Inclusion, reflected in our agency culture and Employee Resource Groups (ERGs). We prioritize amplifying underrepresented voices.
  • Comprehensive benefits package, including: Medical, Dental, Vision, 401k (with a 50% match on the first 6%), Paid Time Off (vacation/sick leave), 18 weeks of maternity leave, 12 weeks of parental leave, 19 paid holidays, Family Building Benefits (adoption and surrogacy support), tuition reimbursement, and more.
*Note: These benefits apply exclusively to full-time positions.

Position Overview:

The Media Strategy Lead is responsible for overseeing daily client engagements and managing project timelines effectively. This role serves as a strategic advisor to clients, ensuring the refinement and execution of overarching strategies. Additionally, the Media Strategy Lead identifies challenges and formulates solutions to enhance client outcomes.

Key Responsibilities:

Strategic Business Leadership
  • Exhibits decisiveness and insight in crafting strategies to fulfill client goals.
  • Possesses a comprehensive understanding of client operations and pathways to success.
  • Recognizes client objectives, available resources, and the advantages/disadvantages of various approaches.
  • Integrates seamlessly into the team, demonstrating urgency in project management.
  • Proactively seeks to learn business planning from leadership.
Innovative Media Management
  • Adapts to industry changes to enhance client strategies.
  • Actively challenges the status quo with media partners and clients.
  • Utilizes insights about target audiences and the role of media in communication.
  • Educates team members on media concepts and philosophy.
  • Continuously measures activities to drive improvements in client results.
  • Demonstrates initiative in understanding departmental systems and resources.
Leadership and Team Development
  • Effectively manages relationships with clients, vendors, and internal teams.
  • Guides a team to ensure high-quality, timely deliverables.
  • Leverages vendor relationships for client benefits.
  • Maintains a positive, can-do attitude at all times.
  • Encourages and recognizes initiative among team members.
  • Provides mentorship to support the professional growth of team members.
  • Ensures effective communication across all levels of the organization.
  • Contributes to a positive culture within the department and agency.
Qualifications:
  • Education:
    • A bachelor's degree in a relevant field.
  • Experience:
    • 5-8 years in media strategy (current title should be Senior Media Planner or higher).
    • Preferred experience in digital media.
    • Experience managing multiple clients and departmental teams.
    • Familiarity with planning across all media channels, both nationally and locally.
    • Experience with business analytics.
    • Proven track record of executing programs from concept to successful implementation.
    • Strong negotiation skills with experience in multimedia integrated packages.
  • Core Competencies:
    • Meticulous attention to detail.
    • Strong collaboration skills.
    • Ability to manage multiple priorities.
    • Exceptional communication skills.
    • Proficient verbal and written presentation abilities.
    • Passionate and professional demeanor.
    • Authentic team player.
    • Respect for the creative process and outcomes.
    • Ability to contribute innovative ideas and solutions.
    • Active listening skills.
    • Effective workload management and prioritization.
    • Results-driven with a focus on accountability.
    • Adaptability to change.
    • Approachable and trustworthy.
    • Ability to manage upward effectively.
    • Exhibits integrity and trustworthiness.

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