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Head of Digital Media Acquisition

2 months ago

Philadelphia, Pennsylvania, United States Athena Global Advisors Full time
Position Overview

Athena Global Advisors is seeking a dynamic Director of Media Buying to lead our innovative media acquisition efforts. This role is essential for driving our media strategies across various digital and social platforms, ensuring alignment with both company and client objectives.

Key Responsibilities:

  • Build and nurture a high-performing media buying team, focusing on talent development and fostering a collaborative environment.
  • Design and execute comprehensive media buying strategies that resonate with target audiences and support marketing goals.
  • Negotiate advertising placements across digital and social media channels, optimizing budget allocations for maximum impact.
  • Oversee media budgets, ensuring effective resource distribution and compliance with financial objectives.
  • Lead and mentor the media buying team, promoting a culture of collaboration and achievement.
  • Establish and maintain strong partnerships with media vendors and agencies.
  • Utilize analytics tools to monitor campaign performance, providing actionable insights for continuous improvement.
  • Stay informed on industry trends and competitive landscapes to refine media strategies.
  • Prepare and deliver comprehensive reports on media activities and performance metrics to senior leadership.
  • Enhance social media presence to drive web traffic and customer engagement.
  • Analyze social performance metrics to identify key trends and insights.
  • Manage social media publishing and advertising platforms effectively.
  • Understand business objectives and track relevant industry developments.
  • Identify new opportunities for a diverse range of clients.

Qualifications:

  • Exceptional negotiation and analytical capabilities.
  • Proficient in media buying platforms and analytics tools.
  • Strong communication and interpersonal skills.
  • Able to thrive in a fast-paced, deadline-oriented environment.
  • Creative and strategic thinker.
  • Comprehensive understanding of various media channels and advertising platforms.
  • Passionate about staying current with media trends and best practices.
  • Detail-oriented with excellent project management skills.
  • Experience in team management and scaling operations.
  • Skilled in building long-term client relationships.
  • Expertise in social media reporting and strategy.
  • Advanced knowledge of PowerPoint and Excel.

Benefits:

  • Comprehensive medical and dental benefits, including a Health Reimbursement Account.
  • 401K matching program.
  • Generous paid time off policy.
  • Substantial parental leave policy.
  • Flexible hybrid work environment.

This role presents an exciting opportunity to contribute to the growth and success of Athena Global Advisors, making a significant impact on our media strategies and overall business objectives.