Head of Media Acquisition

2 weeks ago

Philadelphia, Pennsylvania, United States Athena Global Advisors Full time
Job Overview

Athena Global Advisors is seeking a skilled Media Acquisition Director who thrives in a dynamic and innovative environment. As we aim to solidify our position as a premier consulting firm, we value creativity combined with data-driven insights to tackle complex challenges effectively.

The Media Acquisition Director will be responsible for the strategic planning, execution, and refinement of our media purchasing initiatives across various digital and social platforms. The ideal candidate will possess a wealth of experience in negotiating media contracts, evaluating performance metrics, and leading a high-achieving media team. We pride ourselves on our energetic and collaborative workplace where results are celebrated.

Key Responsibilities:

  • Develop and nurture a high-performing media acquisition team by identifying talent requirements, promoting professional development, and fostering a collaborative, results-oriented culture.
  • Formulate and execute comprehensive media acquisition strategies that align with both the company’s and clients’ marketing goals and target demographics.
  • Negotiate and secure advertising placements across digital and social media channels.
  • Manage the media budget, ensuring optimal resource allocation and compliance with financial objectives.
  • Lead, mentor, and oversee the media acquisition team, promoting a collaborative and results-focused environment.
  • Establish and maintain robust relationships with media vendors, agencies, and other external partners.
  • Monitor and assess campaign performance using various analytics tools, offering insights and recommendations for enhancement.
  • Stay informed on industry trends, market dynamics, and competitive activities to guide media strategies.
  • Prepare and deliver comprehensive reports on media acquisition activities, performance metrics, and strategic insights to senior leadership.
  • Oversee a significant social media presence to ensure high levels of web traffic and customer engagement.
  • Analyze social performance metrics to identify key trends within extensive social data.
  • Manage social media publishing and advertising platforms (e.g., Sprinklr, Hootsuite, Facebook Business Manager).
  • Understand business objectives and monitor relevant industry issues, products, services, and competitors.
  • Identify emerging opportunities for a diverse range of clients.

Required Skills and Experience:

  • Exceptional negotiation and analytical capabilities.
  • Proficiency in media acquisition platforms and analytics tools.
  • Outstanding communication and interpersonal skills.
  • Able to thrive in a fast-paced, deadline-oriented environment.
  • Creative and strategic mindset.
  • Comprehensive understanding of various media channels and advertising platforms.
  • Deep commitment to staying updated with current media trends and best practices.
  • Meticulous attention to detail and adept management of timelines across multiple projects.
  • Experience in team management and scaling operations for growth.
  • Comfortable in pitching to new clients and cultivating long-term relationships.
  • Extensive expertise in social media reporting, analysis, and strategy.
  • Advanced knowledge of PowerPoint and Excel.

Benefits:

  • Comprehensive Medical/Dental benefits including a Health Reimbursement Account.
  • 401K matching program.
  • Generous Paid Time Off policy.
  • Substantial Parental Leave policy.
  • Flexible Hybrid Work Environment.

This role is integral to our rapidly expanding corporate communications department, providing the right candidate with opportunities to excel, deliver impactful work, and significantly influence Athena's social product culture and growth.

Athena Global Advisors is an equal opportunity/affirmative action employer dedicated to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other basis prohibited by law.

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