Point of Care Media Supervisor

1 week ago

Philadelphia, Pennsylvania, United States Publicis Health Media Full time
Job Overview

Company Overview:
Publicis Health Media is a premier health media agency in the United States, committed to providing solutions that link individuals with impactful health and wellness resources daily. Our dedication to health and wellness drives our efforts across the media landscape, assisting patients in navigating critical moments in their healthcare experiences.

Despite our growth to become the leading agency in our sector, we maintain the innovative spirit of a startup. This dynamic environment enables us to produce groundbreaking "health media firsts" for our clients, all infused with our core value of #phmlove.

Role Responsibilities:

The Point of Care Media Supervisor is responsible for planning and overseeing the Point of Care media initiatives assigned to various clients. This role involves cultivating relationships with Point of Care media partners, coordinating project logistics, and collaborating closely with the Point of Care media and Strategy teams.

The primary objective of this position is to enhance client Point of Care marketplace programs and foster the development and sustainability of Publicis Health Media's Point of Care partnerships.

Reporting Structure:
You will report directly to the Associate Director. This position operates in a hybrid model, requiring in-office attendance three days a week. Specific details regarding accommodations will be discussed during the interview process.

Qualifications:

Knowledge Requirements:

  • Comprehensive understanding of agency operations and workflow
  • Insight into client business objectives and aspirations
  • Ability to translate client goals into effective Point of Care marketplace strategies
  • Familiarity with the Point of Care marketplace and partner ecosystem
  • Thorough knowledge of Point of Care partnership opportunities, agreements, and terms
  • Understanding of agency Terms and Conditions and the Point of Care partner contracting process

Daily Responsibilities:

  • Creation of Point of Care RFPs
  • Development of tactical recommendations for Point of Care initiatives
  • Negotiation of Point of Care media purchases
  • Informing the Point of Care media strategy based on marketplace analytics
  • Leading data collection and analysis for Point of Care planning and execution
  • Forecasting investments at the Point of Care media partner level
  • Contributing to the business rules and parameters of Point of Care engagements
  • Assisting in cross-franchise strategy development
  • Preparing HCP target lists for partner distribution
  • Evaluating and selecting offices and tactics by brand
  • Conducting monthly and quarterly validation of partner performance
  • Managing the delivery of Point of Care projects and tasks
  • Providing insights and perspectives on Point of Care initiatives
  • Participating in ad hoc projects as needed

Relationship Management:

  • Overseeing assignment management
  • Ensuring clear and regular communication regarding the status of Point of Care projects
  • Building relationships with Point of Care media partners
  • Collaborating across internal teams and capabilities
  • Proficient in business IT software
  • Familiarity with business intelligence tools such as SQL, MicroStrategy, and Datorama, along with data manipulation skills
  • Adhering to agency protocols (accurate timekeeping, performance evaluations)
  • Minimum of 5 years of experience in media planning or buying within Point of Care, Out of Home, or HCP sectors
  • Experience in the pharmaceutical industry
Additional Information:

At Publicis Groupe, our motto "Viva La Différence" reflects our belief that diversity strengthens us. We celebrate all identities and strive to create inclusive experiences for all talent.

This role includes benefits such as medical coverage, dental and vision insurance, disability, 401k, and paid time off.

All information provided will be kept confidential in accordance with EEO guidelines.

#LI-Hybrid

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