Head of Programmatic Media Strategy

2 weeks ago


Philadelphia, Pennsylvania, United States CROSSMEDIA USA Full time

ABOUT US

Crossmedia is a leading independent media agency committed to ethical practices in media and business. Founded in New York in 2000, we are proud to be one of the largest minority-owned full-service media planning and buying agencies in the United States. With over 500 professionals globally, we strive to grow with integrity and purpose.

Our mission is to forge innovative connections between brands and audiences across all channels and budgets. We prioritize transparency, objectivity, and values in our operations, ensuring that we earn our clients' trust through our commitment to honest media practices. We leverage reason and analytical thinking to tackle our clients' most pressing business challenges, while also fostering a culture that values the well-being and growth of our team members. Our dedication to creating a positive work environment has earned us recognition as one of Ad Age's Best Places to Work for five consecutive years.

ROLE OVERVIEW

We are currently seeking a Director of Programmatic Media to lead our Performance Media team. This position is ideal for a candidate who is passionate about the technical aspects of campaign management and excels at problem-solving.

  • Demonstrated analytical abilities to assess overall campaign performance beyond just KPIs.
  • Proven expertise in the programmatic landscape to develop innovative strategies that meet and exceed client objectives.
  • Leadership experience, including managing client operations, guiding team members, and delivering effective presentations.
  • Entrepreneurial mindset with a desire to contribute to agency growth through new ideas and tools.
  • Strong interest in integrated strategies, particularly in biddable media.
  • A disciplined and collaborative approach, with a genuine enthusiasm for advertising and a commitment to knowledge sharing.

QUALIFICATIONS:

  • Minimum of 6 years of experience in programmatic media.
  • Hands-on experience managing programmatic campaigns across various DSPs.
  • Strong point of view and engagement in industry thought leadership.
  • Ability to build and maintain client relationships effectively.
  • Experience in coaching and mentoring team members on industry trends.
  • Technical proficiency to troubleshoot media platforms and tools.
  • Capability to interpret campaign data and provide actionable insights.
  • A proactive approach to agency development and innovation.
  • A desire to learn and contribute to a collaborative work culture.

OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

Diversity is fundamental to our identity. As a minority-owned agency, we are dedicated to fostering an inclusive environment at all levels. Our leadership team reflects this commitment, with a significant representation of people of color and women. We actively support underrepresented groups through mentoring and internship programs, and our internal initiatives are designed to promote equity and representation.

CROSSMEDIA BENEFITS

Our core principles of Trust, Reason, and the Pursuit of Happiness are reflected in our comprehensive benefits package, which supports the diverse needs and well-being of our employees.

Salary range: $105,000 - $140,000, commensurate with experience.



  • Philadelphia, Pennsylvania, United States CMI Media Group Full time

    Senior Analyst, ProgrammaticCMI Media Group, a leading healthcare-focused media planning and buying agency, is seeking a talented and experienced Senior Analyst, Programmatic to join our dynamic team.About the RoleDevelop and implement data-driven programmatic advertising strategies aligned with client goals and objectives, leveraging industry trends and...


  • Philadelphia, Pennsylvania, United States CMI Media Group Full time

    Position at CMI Media Group CMI Media Group, a premier agency specializing in healthcare media planning and buying, is on the lookout for a skilled and knowledgeable Programmatic Advertising Senior Specialist to enhance our vibrant team. In this pivotal role, you will be instrumental in designing and refining programmatic advertising initiatives for our...


  • Philadelphia, Pennsylvania, United States Athena Global Advisors Full time

    Position OverviewAthena Global Advisors is seeking a dynamic Head of Media Acquisition to join our innovative team. We pride ourselves on being a leading consulting firm that combines creativity with data-driven insights to deliver exceptional results for our clients. Our commitment to excellence and a holistic approach has established us as a trusted...


  • Philadelphia, Pennsylvania, United States Klick Full time

    About Klick HealthMeet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we're still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who...


  • Philadelphia, Pennsylvania, United States EVEREST MEDICAL CARE GROUP LLC Full time

    Position OverviewHead of Marketing StrategyRole Summary:We are looking for a seasoned and innovative Head of Marketing Strategy to guide our marketing division in crafting and implementing cutting-edge marketing initiatives. The successful candidate will possess a strategic mindset and a robust background in digital marketing, advertising, and sales. In this...


  • Philadelphia, Pennsylvania, United States FIFA World Cup 26 Philadelphia™ Full time

    Position Overview:The Head of Strategic Media Relations for FIFA World Cup 26 Philadelphia™ is responsible for overseeing the organization's communication strategies and media engagement. This role requires an in-depth understanding of the media environment and the ability to lead various agencies effectively while adhering to established budgets and...


  • Philadelphia, Pennsylvania, United States FIFA World Cup 26 Philadelphia™ Full time

    Position Overview:The Head of Strategic Media Relations for FIFA World Cup 26 Philadelphia™ is responsible for navigating the complex media environment while demonstrating exceptional leadership capabilities to oversee various agencies on a daily basis. This role is pivotal in ensuring adherence to financial plans and schedules, acting as the primary media...


  • Philadelphia, Pennsylvania, United States Audacy, Inc. Full time

    Position OverviewThe Senior Director is responsible for steering the creation of content marketing and social media initiatives for Audacy's station brands and personalities. This position demands a visionary leader with outstanding communication abilities and a comprehensive grasp of social media platforms and current trends.Key ResponsibilitiesGain...

  • Media Strategy Lead

    2 weeks ago


    Philadelphia, Pennsylvania, United States Carmichael Lynch Full time

    Our Core Values At Carmichael Lynch, we believe that the fusion of strategic insight and creative brilliance sets brands apart in a competitive landscape. Our Commitment to Hiring We are dedicated to fostering a diverse, inclusive, and safe workplace that offers opportunities for everyone. We actively encourage applications from BIPOC, women, marginalized...


  • Philadelphia, Pennsylvania, United States Athena Global Advisors Full time

    Job OverviewAthena Global Advisors is seeking a skilled Media Acquisition Director who thrives in a dynamic and innovative environment. As we aim to solidify our position as a premier consulting firm, we value creativity combined with data-driven insights to tackle complex challenges effectively.The Media Acquisition Director will be responsible for the...


  • Philadelphia, Pennsylvania, United States Athena Global Advisors Full time

    Position OverviewAthena Global Advisors is seeking a dynamic Director of Media Buying to lead our innovative media acquisition efforts. This role is essential for driving our media strategies across various digital and social platforms, ensuring alignment with both company and client objectives.Key Responsibilities:Build and nurture a high-performing media...


  • Philadelphia, Pennsylvania, United States Publicis Health Media Full time

    Job OverviewCompany Overview:Publicis Health Media is a premier health media agency in the United States, committed to providing solutions that link individuals with impactful health and wellness resources daily. Our dedication to health and wellness drives our efforts across the media landscape, assisting patients in navigating critical moments in their...


  • Philadelphia, Pennsylvania, United States Digitas Health Full time

    Job OverviewCompany Overview:Digitas Health stands at the forefront of connected health marketing, dedicated to fostering meaningful relationships between health brands and their audiences. As part of the Publicis Health network, we leverage our global reach and expertise to navigate the complexities of the healthcare landscape.Role Summary:We are seeking a...


  • Philadelphia, Pennsylvania, United States AEG Full time

    Overview: At AEG, we are driven by a passion for entertainment and innovation. Our team is dedicated to building strong connections and enhancing the experience for our audiences through creative collaboration and strategic initiatives. We are seeking a talented Social Media Strategy Manager to join our expanding social media division. The ideal candidate...


  • Philadelphia, Pennsylvania, United States CMI Media Group Full time

    Position at CMI Media Group CMI Media Group is seeking a Social Media Advertising Associate to join our Paid Social team. This role is pivotal in managing and supporting paid social media advertising processes across diverse platforms. Collaborate with experienced team members to enhance initiatives for designated brands. Responsibilities include...


  • Philadelphia, Pennsylvania, United States Digitas Health Full time

    Job OverviewCompany Overview:Digitas Health stands at the forefront of connected health marketing, designed to meet the demands of today's marketplace. We specialize in guiding health brands through a dynamic media landscape, fostering meaningful connections with both consumers and healthcare professionals. As part of Publicis Health, we are integrated into...


  • Philadelphia, Pennsylvania, United States The Ladders Full time

    Join Our Team as a Social Media Strategy ManagerAre you passionate about leading a dynamic team and contributing to a vibrant, innovative organization? At The Ladders, we are dedicated to establishing ourselves as a premier consulting group in the industry. Our commitment to excellence and a holistic approach has garnered us a strong reputation across...


  • Philadelphia, Pennsylvania, United States Publicis Health Media Full time

    Job OverviewCompany OverviewPublicis Health Media stands as the premier health media agency in the United States, committed to providing innovative solutions that connect individuals with impactful health and wellness resources daily. Our dedication to health and wellness drives our efforts across the media landscape, assisting patients in navigating...


  • Philadelphia, Pennsylvania, United States Publicis Health Media Full time

    Job OverviewCompany OverviewPublicis Health Media is a premier health media agency in the United States, dedicated to creating impactful connections between individuals and essential health and wellness solutions. Our commitment to health and wellness drives us to innovate across the media landscape, assisting patients in navigating critical moments in their...


  • Philadelphia, Pennsylvania, United States Inkspirenize Full time

    Position Title: Social Media Marketing SpecialistLocation: RemoteDepartment: MarketingReports to: Marketing ManagerEmployment Type: Full-timeOverviewWe are looking for an innovative and enthusiastic Social Media Marketing Specialist to become a part of our team at Inkspirenize. The successful candidate will play a crucial role in shaping and executing our...