Social Media Strategy Coordinator
2 weeks ago
Location: Remote
Department: Marketing
Reports to: Marketing Manager
Employment Type: Full-time
Overview
We are looking for an innovative and enthusiastic Social Media Marketing Specialist to become a part of our team at Inkspirenize. The successful candidate will play a crucial role in shaping and executing our social media initiatives to enhance our digital footprint and support our marketing and sales objectives. This role involves close collaboration with various departments, including Marketing and Sales.
Core Responsibilities
- Strategic Development: Formulate and implement effective social media strategies that align with our business objectives.
- Community Engagement: Actively engage with our audience by responding to comments, messages, and inquiries promptly.
- Performance Monitoring: Analyze and report on social media performance metrics, insights, and industry best practices to drive continuous improvement.
- Cross-Department Collaboration: Partner with marketing, sales, and product teams to ensure cohesive social media efforts that support company goals.
- Trend Awareness: Stay informed about the latest trends, tools, and best practices in social media marketing.
- In-depth knowledge of various social media platforms and their unique functionalities.
- Exceptional writing, editing (photo/video/text), presentation, and communication skills.
- Proven experience in social networking and familiarity with social analytics tools.
- Basic understanding of web design, development, conversion rate optimization, and search engine optimization.
- Solid grasp of online marketing principles and familiarity with key marketing channels.
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