Social Media Advertising Associate

2 weeks ago

Philadelphia, Pennsylvania, United States CMI Media Group Full time


Position at CMI Media Group

CMI Media Group is seeking a Social Media Advertising Associate to join our Paid Social team. This role is pivotal in managing and supporting paid social media advertising processes across diverse platforms. Collaborate with experienced team members to enhance initiatives for designated brands. Responsibilities include optimizing social media campaigns, contributing to strategic planning, crafting engaging advertisement content, and analyzing performance metrics. Key responsibilities encompass audience targeting, budget oversight, competitor evaluation, and effective cross-departmental communication. Stay updated on industry trends and adjust strategies to ensure campaign effectiveness.

Key Responsibilities:
  • Campaign Strategy & Oversight:
    • Assist senior team members in formulating paid social media advertising strategies.
    • Prepare estimates for paid social initiatives across networks such as Meta, TikTok, X, Pinterest, and LinkedIn.
    • Oversee contracts for all paid social media activities, including external data/audience partners and platform costs.
    • Manage the traffic of paid social campaigns, conduct quality assurance processes, and initiate campaigns.
    • Daily management and optimization of paid social campaigns, providing regular status updates.
  • Collaboration & Communication:
    • Work with senior team members to manage external partnerships, coordinating tasks, and tracking the status of ongoing projects.
    • Collaborate with creative agencies to suggest modifications in messaging, placement, or scheduling.
    • Conduct competitive audits based on the advertising presence of clients' competitors across social media platforms.
    • Maintain a calendar for paid campaigns, detailing promotional activities across all social channels.
  • Analytical & Industry Insight:
    • Manage and update annual brand budgets, including actual spending from paid social media activities.
    • Develop insights into how healthcare professionals and consumers engage with social media, helping to distinguish audience segments.
    • Stay informed about the role of social media in the pharmaceutical sector, particularly regarding FDA regulations and processes.
    • Utilize social analytics tools to evaluate content promotion efforts and adjust strategies accordingly.
    • Continuously research the evolving social media landscape, remaining aware of trends, new platforms, and shifts in consumer behavior.
Qualifications:
  • Skills & Competencies:
    • Building Collaborative Relationships: Establish and maintain partnerships for information, assistance, and support.
    • Flexibility: Adapt to and work effectively with various situations, individuals, and groups, modifying approaches as necessary.
    • Communication Skills: Employ clear oral, written, and interpersonal communication skills to foster strong connections and collaboration.
    • Teamwork: Encourage cooperation and commitment within the team, promoting unity and problem-solving.
    • Fostering Innovation: Collaborate to generate innovative solutions, integrating ideas uniquely and exploring multiple approaches.
    • Analytical Skills: Analyze data, identify patterns, and develop solutions by deconstructing complex problems.
    • Attention to Detail: Carefully attend to details, ensuring accuracy and quality in tasks and data analysis.
    • Multitasking: Effectively manage multiple tasks with consistent accuracy.
    • Proficient in quality assurance of social media assets and identifying discrepancies.
  • Technical Proficiency:
    • Proficient in PC usage and possess solid working knowledge of MS Office, especially Excel (basic understanding of pivot tables and V-Lookups).
    • Experience with digital media and social analytics tools.
  • Industry Knowledge:
    • Interest in the Healthcare/Pharmaceutical sector.
    • Demonstrated ability to develop and maintain strong professional relationships.
    • Strong quantitative analysis skills, capable of making recommendations based on statistically significant data sets.
    • Proficient in leveraging industry knowledge and experience to contribute to brand strategy recommendations and platform exploration.
    • Strong business and leadership skills to make independent decisions impacting daily operations and campaign management.
Experience:
  • Preferred:
    • Experience in digital media or a related background is advantageous.
    • Prior experience managing paid social media campaigns in a professional environment.
Additional Information:
  • Strong written and verbal communication skills.
  • Detail-oriented approach to tasks and data analysis.
**The base salary for this position at the time of this posting may range from $40,000- $45,000 annually.

ALL FOR GOOD
CMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.

  • Social Media Advertising Specialist

    3 days ago

    Philadelphia, Pennsylvania, United States 160over90 Full time

    Join Our Innovative TeamAt 160over90, a leading global agency in the sports and entertainment sector, we are seeking a skilled individual to take on the role of Social Media Advertising Specialist. You will collaborate with a vibrant team to design and implement social media advertising initiatives for our diverse clientele, utilizing your knowledge across...

  • Media Associate

    2 days ago

    Philadelphia, Pennsylvania, United States Publicis Media Full time

    Job DescriptionPublicis Media is a leading global media agency that harnesses the power of modern media to deliver client value and drive growth in a platform-powered world.We are seeking a highly motivated and detail-oriented Media Associate to join our team in Philadelphia. As a Media Associate, you will play a key role in supporting the creation,...

  • Advertising Media Strategist

    2 weeks ago

    Philadelphia, Pennsylvania, United States DiD Agency Full time

    Overview:Company OverviewAt DiD Agency, we are dedicated to ethical practices that benefit our clients, team members, and the wider community. Our work is a testament to our commitment to excellence. With extensive experience in the health and wellness sector, we simplify complex narratives into impactful stories that resonate with healthcare professionals...

  • Social Media Marketing Expert

    2 weeks ago

    Philadelphia, Pennsylvania, United States Curate Corp Voice Full time

    Job OverviewPosition Title: Social Media StrategistLocation: RemoteDepartment: MarketingReports To: Marketing Manager or Director of MarketingEmployment Type: Full-timeWe are looking for a talented and innovative Social Media Strategist to become a vital part of our team at Curate Corp Voice. The ideal candidate will be tasked with crafting, executing, and...

  • Lead Social Media Strategist

    2 weeks ago

    Philadelphia, Pennsylvania, United States Calcium+Company Full time

    Job OverviewPosition: Senior Manager, Social MediaCompany: PRotein Public RelationsRole SummaryWe are in search of a highly proficient and strategic Senior Manager, Social Media to enhance our expanding social media division. This position is crucial in developing and implementing creative social media initiatives that resonate with our client's objectives,...

  • Programmatic Advertising Strategist

    1 week ago

    Philadelphia, Pennsylvania, United States CMI Media Group Full time

    Senior Analyst, ProgrammaticCMI Media Group, a leading healthcare-focused media planning and buying agency, is seeking a talented and experienced Senior Analyst, Programmatic to join our dynamic team.About the RoleDevelop and implement data-driven programmatic advertising strategies aligned with client goals and objectives, leveraging industry trends and...

  • Programmatic Advertising Senior Specialist

    2 weeks ago

    Philadelphia, Pennsylvania, United States CMI Media Group Full time

    Position at CMI Media Group CMI Media Group, a premier agency specializing in healthcare media planning and buying, is on the lookout for a skilled and knowledgeable Programmatic Advertising Senior Specialist to enhance our vibrant team. In this pivotal role, you will be instrumental in designing and refining programmatic advertising initiatives for our...

  • Sales Executive

    2 days ago

    Philadelphia, Pennsylvania, United States Advertising Specialty Institute Full time

    Job Description**About the Role**As a Sales Executive - Advertising Solutions at Advertising Specialty Institute, you will be responsible for selling advertising space to a pre-determined base of supplier clients. This includes, but is not limited to, advertising in our website's programs, e-newsletters, email marketing service, ad placements on our various...

  • Social Media Strategy Manager

    2 weeks ago

    Philadelphia, Pennsylvania, United States The Ladders Full time

    Join Our Team as a Social Media Strategy ManagerAre you passionate about leading a dynamic team and contributing to a vibrant, innovative organization? At The Ladders, we are dedicated to establishing ourselves as a premier consulting group in the industry. Our commitment to excellence and a holistic approach has garnered us a strong reputation across...

  • Social Media Marketing Associate

    2 weeks ago

    Philadelphia, Pennsylvania, United States LAGOS Full time

    POSITION: Social Media CoordinatorREPORTS TO: Social Media ManagerWORK ENVIRONMENT: Corporate OfficeREMOTE WORK: 4 days onsite and 1 remote dayTRAVEL REQUIRED:

  • Lead Social Media Strategy Manager

    2 weeks ago

    Philadelphia, Pennsylvania, United States The Ladders Full time

    Join Our TeamAre you passionate about leading a dynamic team in a rapidly evolving and innovative organization? At The Ladders, we pride ourselves on being a premier consulting group known for our exceptional standards and comprehensive approach. Our reputation across various sectors is a testament to our commitment to excellence and growth.Position...

  • Advertising Account Manager

    5 days ago

    Philadelphia, Pennsylvania, United States Metro Full time

    Job SummaryWe are seeking a highly motivated and results-driven Sales Executive to join our team at Metro Corp. in the Philadelphia region. As a Sales Executive, you will be responsible for selling premium advertising solutions across various platforms, including print, digital, social, mobile, and experiential events.Key ResponsibilitiesDrive revenue growth...

  • Head of Local Content Marketing and Social Media Strategy

    2 weeks ago

    Philadelphia, Pennsylvania, United States Audacy, Inc. Full time

    Position OverviewThe Senior Director is responsible for steering the creation of content marketing and social media initiatives for Audacy's station brands and personalities. This position demands a visionary leader with outstanding communication abilities and a comprehensive grasp of social media platforms and current trends.Key ResponsibilitiesGain...

  • Head of Media Acquisition

    2 weeks ago

    Philadelphia, Pennsylvania, United States Athena Global Advisors Full time

    Job OverviewAthena Global Advisors is seeking a skilled Media Acquisition Director who thrives in a dynamic and innovative environment. As we aim to solidify our position as a premier consulting firm, we value creativity combined with data-driven insights to tackle complex challenges effectively.The Media Acquisition Director will be responsible for the...

  • Head of Digital Media Acquisition

    1 week ago

    Philadelphia, Pennsylvania, United States Athena Global Advisors Full time

    Position OverviewAthena Global Advisors is seeking a dynamic Director of Media Buying to lead our innovative media acquisition efforts. This role is essential for driving our media strategies across various digital and social platforms, ensuring alignment with both company and client objectives.Key Responsibilities:Build and nurture a high-performing media...

  • Head of Media Acquisition

    1 week ago

    Philadelphia, Pennsylvania, United States Athena Global Advisors Full time

    Position OverviewAthena Global Advisors is seeking a dynamic Head of Media Acquisition to join our innovative team. We pride ourselves on being a leading consulting firm that combines creativity with data-driven insights to deliver exceptional results for our clients. Our commitment to excellence and a holistic approach has established us as a trusted...

  • Social Media Producer

    2 months ago

    Philadelphia, Pennsylvania, United States Paramount Full time

    CBS News and Stations is seeking an expert Social Media Producer with a passion for news to join our team and help us optimize reporting from KYW CBS News Philadelphia, KDKA CBS News Pittsburgh and WJZ CBS News Baltimore for social media platforms. This will require a candidate with strong editorial judgment, an eye for which stories will resonate most with...

  • Social Media Content Coordinator

    1 day ago

    Philadelphia, Pennsylvania, United States DevComNow Full time

    Job Title: Social Media AssistantLocation: Philadelphia PAJob Type: FullTimeDepartment: MarketingReports to: Social Media Manager / Marketing ManagerJob Summary:We are seeking a creative and detail-oriented Social Media Assistant to join our dynamic marketing team at DevComNow. The ideal candidate will assist in managing and enhancing our social media...

  • Content Strategist

    7 days ago

    Philadelphia, Pennsylvania, United States Paramount Global Full time

    About Paramount Global:Paramount Global is a leading media and entertainment company that operates a diverse portfolio of brands, including CBS News and Stations. Our mission is to deliver high-quality journalism and entertainment content to audiences worldwide.Job Summary:We are seeking a skilled Social Media Producer to join our team at CBS News and...

  • Social Media Marketing Specialist

    1 week ago

    Philadelphia, Pennsylvania, United States blue plate minds Full time

    Social Media Marketing SpecialistHYBRID – PHILADELPHIA, PABlue Plate Minds, a dynamic full-service agency, is expanding its team to accommodate an influx of new projects.KEY RESPONSIBILITIES:Develop and implement comprehensive social media strategies tailored to a specific client portfolio.Enhance campaign performance to effectively engage target audiences...