Point of Care Media Supervisor

2 weeks ago

Philadelphia, Pennsylvania, United States Publicis Health Media Full time
Job Overview

Company Overview

Publicis Health Media is a premier health media agency in the United States, dedicated to creating impactful connections between individuals and essential health and wellness solutions. Our commitment to health and wellness drives us to innovate across the media landscape, assisting patients in navigating critical moments in their healthcare journeys.

Despite our status as the leading agency in our field, we maintain the vibrant spirit of a startup, fostering an environment of creativity and innovation that enables us to deliver groundbreaking health media solutions for our clients, all while embodying the essence of #phmlove.

Role Summary

The Point of Care Media Supervisor is responsible for the strategic planning and management of Point of Care media initiatives assigned to various clients. This role involves cultivating relationships with Point of Care media partners, orchestrating project plans, and collaborating closely with both the Point of Care media and Strategy teams.

The primary objective of this position is to enhance client Point of Care marketplace programs and to nurture and sustain partnerships within the Point of Care sector.

This role reports directly to the Associate Director and operates in a hybrid model, requiring three days of in-office work each week. Specific details regarding the interview process and any necessary accommodations will be discussed with candidates who are contacted.

Key Responsibilities

Knowledge Requirements

  • Comprehensive understanding of agency operations and workflow
  • Insight into client business objectives and aspirations
  • Ability to translate client goals into effective Point of Care marketplace strategies
  • Familiarity with the Point of Care marketplace and partner ecosystem
  • Thorough knowledge of Point of Care partnership opportunities, agreements, and terms
  • Understanding of agency Terms and Conditions and the Point of Care partner contracting process

Daily Tasks

  • Development of Point of Care Requests for Proposals (RFPs)
  • Creation of tactical recommendations for Point of Care initiatives
  • Negotiation of Point of Care media purchases
  • Utilization of marketplace data and analytics to inform media planning
  • Coordination of data collection and analysis for Point of Care planning and execution
  • Forecasting investments at the Point of Care media partner level
  • Contributing to the establishment of business rules and parameters for Point of Care engagement
  • Supporting cross-franchise strategy development
  • Preparation of healthcare professional target lists for partner distribution
  • Evaluation and selection of offices and tactics by brand
  • Monthly and quarterly validation and verification of partner performance
  • Management of Point of Care project delivery and tasks
  • Contribution to Point of Care points of view
  • Engagement in ad hoc projects as needed

Relationship Management

  • Oversight of project assignments
  • Provision of clear and regular updates on the status of Point of Care projects
  • Development of relationships with Point of Care media partners
  • Collaboration across internal teams and capabilities
  • Proficiency in business IT software
  • Familiarity with business intelligence tools such as SQL, MicroStrategy, and Datorama, along with data manipulation skills
  • Adherence to agency procedures, including accurate timekeeping and performance evaluations
  • A minimum of 5 years of experience in media planning or buying, specifically within Point of Care, Out of Home, or Healthcare Professional sectors
  • Experience in the pharmaceutical industry
Additional Information

At Publicis Groupe, we embrace the motto "Viva La Différence," which signifies our belief in the strength of diversity. We celebrate all identities and are committed to fostering an inclusive environment for all talent.

For this position, the company offers comprehensive medical coverage, dental and vision plans, disability insurance, a 401k plan, and paid time off.

All information provided will be kept confidential in accordance with EEO guidelines.

#LI-Hybrid

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