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Senior Brand Manager
2 months ago
The Bazooka Companies, Inc. is seeking a Senior Associate Brand Manager in Innovation for our headquarters. As a leading manufacturer and innovator of non-chocolate confections in the US, we are looking for a talented individual to join our team.
The Senior Associate Brand Manager role is on the Innovation team, which oversees new product development across our portfolio. Our goal is to develop compelling innovation that seeks to make the world a bit more fun.
Key Responsibilities- Owning specific initiatives aimed at driving the business, including exploring new tactical opportunities and executing new product innovation projects. This will encompass:
- Partnering with internal teams and inventors to develop new product ideas.
- Managing market research studies to drive insights across a wide variety of needs, concept writing and creative/graphic development of new product ideas.
- Managing project timelines in collaboration with cross-functional teams to ensure key projects milestones are met.
- Working closely with the cross-functional team and vendors to commercialize new products and set up the correct supply chain.
- Contributing to creating the brand vision and strategy for cross-portfolio innovation.
- Assisting the Director in managing and executing annual business plans to ensure efficient and effective use of resources.
- Assisting the Director in driving the assigned businesses to meet revenue and profit targets; including preparing marketing presentations and documents to facilitate management approvals.
- Monitoring and analyzing business performance in IRI and e-commerce data platforms, including identifying trends or white spaces and developing action plans.
- Budget tracking and invoice management.
- Strategic mindset.
- Creative thinking and ideation.
- Strong bias for action.
- Detail-oriented.
- Passion for the business.
- Problem identification/solving.
- Proven ability to manage and advance multiple priorities at once, in a timely fashion and with high quality output.
- Strong cross-functional leadership.
- Strong interpersonal and communication skills to drive alignment across the organization, with agencies and senior management.
- Demonstrated track record of commercialization execution.
- Demonstrates strong accountability, collaboration and responsiveness.
- Ability to work with internal group or agency to develop compelling creative work.
- Sound analytic skills including IRI analysis (or Nielsen).
- Experience in quantitative and qualitative market research.
- Experience with Amazon marketplace commercialization best practices inclusive of product positioning and pricing dynamics.
- Strong financial understanding including experience with budget management, costing and P&L management.
Education/Experience:
- 2-3 years CPG brand management.
- Kid-focused, Confectionary, or Snack Food experience a plus.
- E-Commerce experience a plus.
- Bachelors degree required.
Salary Range:
$100,000 - $115,000
