Marketing Lead, Brands

2 months ago

New York, New York, United States Fyber Full time

At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers — intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.

As a key member of the Digital Turbine Marketing team, you'll join a leading mobile advertising technology company that's building the largest independent mobile growth platform. You'll drive marketing initiatives for our Brands and Agencies-facing business, collaborating closely with senior cross-functional stakeholders to level up DT's awareness and accelerate growth for a global, large-scale business activity.

Key Responsibilites:

  • Go-To-Market strategy: Develop GTM plan in partnership with Marketing and Business leadership, translating DT's value proposition into compelling messaging and driving the consistent implementation of DT's narrative across all marketing activities.
  • Marketing Assets: Collaborate with sales, customer success, product management, design, and content marketing teams to create content for collateral, sales tools, and other outbound deliverables and educate internal and external stakeholders.
  • Sales Enablement: Work with sales leadership to develop and execute training that communicates the value of new products and services to sales, account management, and content marketing teams.
  • Advocacy: Drive marketing initiatives relative to influencing and cultivating relationships with thought leaders, influencers, and industry analysts who can help amplify our message.
  • Market Intelligence: Surface market and competitive research insights that drive differentiated value in order to position Digital Turbine in the minds of brand marketers.

Qualifications:

  • 5+years experience in Marketing, Product Marketing, Account Management, Sales, or a similar role for an AdTech company, Media Agency, or Agency Trading Desk.
  • Deep understanding of programmatic advertising, including the underlying technology, commonly used KPIs, and familiarity with ecosystem players and overall value chain
  • Experience with mobile-specific advertising solutions - a major advantage
  • Proven experience driving marketing initiatives from ideation to execution, including storytelling, developing supporting materials, and leading sales enablement sessions.
  • Passion for data-driven storytelling and ability to drive research-based marketing initiatives.
  • Track record of independently creating customer-facing sales collateral such as presentations and 2-sheeters,
  • Strong written and verbal communication skills and ability to collaborate effectively and manage stakeholders across functions and time zones.
  • Curiosity, proactivity, and ability to work independently.

About Digital Turbine:

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting our partners to more consumers, in more ways, across more devices.

The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities serving top agency, app developer, and advertising markets. Listed on Deloitte Technology Fast 500 for six consecutive years since 2015 and winner of Austin Chamber of Commerce's Company Culture in 2020.

Digital Turbine is an equal opportunity employer committed to building a diverse and inclusive team. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators and partners, driving better outcomes.

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