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Senior Manager, Brand Storytelling

2 months ago

New York, New York, United States dentsu Full time

Company Overview

Who Are We?

Carat Content was established to assist brands in forging and enhancing their connections with consumers in an era where engagement, interaction, and transactions are increasingly centered around content. Our expertise lies in merging narrative with media analytics and research, aiming to craft impactful branded content solutions that strengthen consumer affinity and brand loyalty. As part of the Dentsu Aegis Network, we collaborate closely with the Carat Media Strategy, Planning, Investment, and Insights teams to optimize brand investments and media-led content through a strategic content lens.

Job Description

Responsibilities:

Carat Content is in search of an energetic Senior Manager to spearhead the Proctor & Gamble (P&G) sector. Reporting to the Senior Director, the Senior Manager will be responsible for developing strategies, overseeing content creation, and measuring the impact of innovative content-driven initiatives. You will formulate brand content strategies, pinpoint new content avenues, and cultivate distinctive entertainment partnerships for P&G. This role will provide creative, strategic, and organizational insights to bolster P&G's innovation and expansion across all brand entertainment and content initiatives.

Formulate and execute detailed content strategies that align with P&G's objectives. Identify, negotiate, and activate brand entertainment collaborations. Supervise program management, legal compliance, and planning. Direct production, implementation, and program analysis. Maintain connections with P&G divisions and key players in the entertainment industry. Discover and develop new content concepts that resonate with P&G's strategic vision. Create impactful activations and facilitate media integration agreements. Act as a cross-agency content liaison, ensuring process consistency and quality assurance.

Qualifications

Required Qualifications & Skills:

5-7 years of experience in advertising, with a focus on digital, social, influencer, PR, video, creative, media services, or related sectors. Strong client servicing and public speaking abilities. Proven experience managing diverse projects. Demonstrated ability to lead and empower teams to achieve excellence. Proficient in Microsoft Office and all social media platforms. Willingness to travel as needed. Collaborative team-oriented mindset. Effective conflict resolution skills. Ability to address challenging issues promptly in difficult situations.

Additional Information

The anticipated salary range for this position is $68,000-110,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, or other benefits also are available. For more information about dentsu benefits, please visit

#LI-BB1 #LI-Remote

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act or certain state or local laws. A reasonable accommodation is a change in the way things are normally done to guarantee an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu
Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.