Senior Brand Manager, Beauty Incubator

2 months ago


New York, New York, United States Maesa Full time
About Maesa

Maesa is a leading beauty incubator, housing numerous fast-growing brands within the beauty industry. As a high-growth global company, we are transitioning from a founder-led to a private equity-owned structure. Our incubation flywheel ideates on new global brand launches, pushing creative and technical boundaries to deliver exceptional performance and establish global staying power.

Job Summary

We are seeking a Senior Brand Manager to join our team in New York. This role will lead and collaborate with cross-functional teams, external partners, and agencies to drive our aligned brand vision. The ideal candidate will have a passion for wellness and/or the beauty industry and be excited to transform the industry through strategic, differentiated go-to-market plans and innovative customer experiences.

Key Responsibilities
  • Brand Strategy and Planning: Collaborate with the Senior Director of Brand Management to lead the development of brand strategy and annual brand marketing plans, including business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix.
  • Business Results and Opportunity Assessment: Analyze market and business to identify opportunities for growth, ensure objectives are being met, and adjust plans to deliver against growth agenda. Lead post-launch analyses to share key learnings across the organization.
  • Business Plan and Project Management and Execution: Manage key brand projects, including advertising, merchandising, promotions, and innovation, to deliver on-time with executional excellence. Lead development of briefs that give focused direction to program teams/agencies to develop programs that build equity, drive household penetration, and deliver business results.
  • Creative, Content, and Connections: Build brand equity and create value with an ecosystem of creative content. Define data-based audiences, set content strategy, and partner internally and externally to deliver communications objectives and strong marketing ROI.
  • Leadership and Budget Management: Own and manage your part of the marketing budget, ensuring cross-functional alignment, and year-end budget performance and delivery. Knowledge of P/L and cost management is an asset.
  • Skills and Capability Development: Develop business objectives, performance, personal development, and training plans. Provide coaching, feedback, and guidance.
  • Cross-Functional Management: Partner with internal teams and external agencies & partners to ensure all product/seasonal activations are planned/executed on schedule and to budget.
  • Brand Champion: Drive alignment strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization.
Requirements
  • Bachelor's Degree in a related field of study, MBA strongly preferred
  • 5 years of brand marketing/brand management experience; CPG experience from a Fortune 500 CPG corporation
  • Previous experience working with founders preferred
  • Beauty and Personal care experience is preferred, but not required
  • Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally
  • Flexibility and willingness to take on additional responsibilities when needed
  • Problem solver who can deal with ambiguity
  • Ability to multi-task in a fast-paced environment
  • Action and results-oriented
What We Offer

We offer a competitive salary range of $115,000/yr - $135,000/yr, with eligibility for a discretionary bonus plan based on individual and company performance. We also offer a variety of benefits to eligible employees, including health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, we encourage wellness and balance among employees.



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