Senior Brand Marketing Leader

2 weeks ago

New York, New York, United States Public Goods Full time
Position Overview

At Public Goods, we are redefining the marketplace by providing exceptional, eco-friendly products at reasonable prices. Our commitment to sustainability has been integral to our mission since inception, featuring clean ingredients and consistent contributions to environmental initiatives. With over 100,000 satisfied members, our innovative membership model allows us to deliver top-notch products affordably.

With a robust business framework and support from notable investors, we are set for significant expansion in the coming years. Our strengthened executive team is equipped to lead this growth, ensuring a solid foundation of talent to drive our mission forward. We are transforming global access to sustainable products, creating boundless opportunities.

Key Responsibilities:

  • Brand Strategy: Formulate and execute comprehensive marketing strategies that resonate with our brand ethos and business objectives. Oversee the production of engaging content across diverse platforms.
  • Community Engagement: Cultivate and maintain relationships with influencers, manage product gifting initiatives, and oversee social media interactions to boost brand awareness and engagement.
  • Partnership Development: Design and manage affiliate programs and strategic alliances to enhance growth and brand loyalty.
  • Strategic Collaboration: Work alongside cross-functional teams to ensure marketing efforts align with overarching business goals. Analyze market trends and consumer data to guide strategic decisions.
  • Performance Analysis: Track and evaluate campaign outcomes, utilizing data insights to refine and enhance future marketing endeavors.

Qualifications:

Ideal Candidate:

  • Experience: At least 5 years in brand marketing, particularly in social media and influencer engagement.
  • Skills: Outstanding creative thinking abilities with a knack for generating innovative concepts. Strong organizational capabilities and meticulous attention to detail. Proficient in marketing analytics and performance measurement tools.
  • Communication: Exceptional verbal and written communication skills, with the ability to convey ideas clearly and persuasively.
  • Leadership: Demonstrated capacity to lead and motivate a team. A hands-on approach with readiness to engage in campaign execution.
  • Flexibility: Ability to excel in a fast-paced, evolving environment. Strong problem-solving aptitude and a proactive attitude.

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