E-Commerce Account Executive

2 weeks ago

American Fork, Utah, United States KT Tape Full time
Job Overview

E-Commerce Account Executive - Amazon & E-Commerce

The E-Commerce Account Executive will oversee and drive the online business strategy for the KT brand, with a primary emphasis on Amazon and potential expansion into other digital marketplaces. This position reports directly to the EVP of Sales and requires collaboration with marketing, operations, finance, and sales teams to shape the E-Commerce channel strategy.

In this role, you will engage with cross-functional teams and partner agencies to formulate actionable plans that align with the overarching vision. Your key responsibilities will include enhancing and optimizing the KT brand's product offerings, achieving specific revenue targets, and executing strategic advertising initiatives on the platform.

This position entails comprehensive management of the Amazon account, focusing on accelerating profitable growth. You will be accountable for product forecasts, advertising strategies, pricing, product selection, and overall profitability. Additionally, you will manage relationships with external partner agencies and retail E-Commerce teams to drive growth across the portfolio, primarily within North American markets, with some involvement in international arenas.

Ideal Candidate Profile

The successful candidate will be a strategic visionary with demonstrated experience in leading Amazon initiatives for consumer packaged goods brands. You should possess a strong background in both planning and executing sales strategies for Amazon and E-Commerce channels, with a commitment to delivering exceptional customer experiences that connect brand and Amazon strategies. An entrepreneurial mindset and the ability to translate consumer insights into actionable strategies for a leading brand are essential.

Key Responsibilities

  • Translate brand strategy into actionable goals and messaging for successful Amazon campaigns, incorporating performance metrics.
  • Collaborate with Amazon agencies to manage advertising and merchandising strategies for all products listed on the platform.
  • Monitor and report campaign outcomes to the executive leadership team.
  • Oversee all aspects of the Amazon account, including AMS, A+ page listings, new product launches, promotions, and other growth initiatives.
  • Manage budgets and overall account relations with identified Amazon agencies.
  • Work closely with retail sales, partner sales, and online marketplace sellers to minimize marketing and pricing conflicts.
  • Contribute to short-term and long-term planning regarding market share and product assortment, recommending and tracking sales and profit objectives.
  • Analyze market trends, product performance, and pricing strategies that may influence sales efforts.
  • Review and assess monthly sales data.
  • Ensure brand integrity by collaborating with legal partners to address unauthorized sellers.
  • Conduct monthly performance evaluations with partner agencies and the Executive Leadership Team to review channel health and strategic updates.
  • Establish metrics to optimize both existing Vendor Central (1P) and emerging Seller Central (3P) business on Amazon.

Qualifications

  • A minimum of 4 years of extensive experience with both 1P (Vendor Direct) and 3P (Marketplace) selling platforms on Amazon, along with a solid understanding of the tools and management systems for both.
  • Proficient in analyzing and interpreting Amazon advertising data, with the ability to identify patterns and make strategic recommendations.
  • Experience in analyzing search term reports and managing third-party agencies, while collaborating effectively with team members.
  • Skilled in creating and managing lower funnel E-Commerce campaigns.
  • Proven ability to enhance digital presence through SEO strategies and content optimization.
  • Experience in budget management and agency oversight.
  • A degree in business or a related field is preferred.
  • Experience in consumer packaged goods is required.

Core Competencies:

  • Passion and determination to drive impactful results.
  • Strong organizational and leadership skills, with the ability to persuade and influence.
  • Exceptional written and verbal communication abilities.
  • Effective presentation skills.
  • Strategic planning and organizational skills.
  • Analytical thinking and problem-solving capabilities.
  • Creativity and adaptability in approach.
  • Sound judgment and decision-making skills.

Benefits:

  • Comprehensive medical, dental, vision, life, and disability insurance.
  • 401k plan with matching contributions.
  • Paid time off and holiday pay.
  • Complimentary VASA membership.
  • Competitive salary and bonus opportunities.
  • Flexible hybrid work schedule.
  • A positive and engaging work environment with opportunities for advancement.

About KT Tape

Founded in Utah in 2008, KT Tape has established itself as a leader in providing innovative, drug-free solutions for athletes, particularly through its premium kinesiology tape. Our mission is to empower movement and unlock the potential of every individual. As part of the KT team, you will contribute to our vision of becoming the premier provider of healthy solutions for active consumers, enabling them to prepare, perform, and recover in their pursuits.

Our Values:

Stronger Together: We believe in the power of teamwork and mutual respect to achieve extraordinary outcomes.

Move First: We prioritize urgency and proactive action in all our endeavors.

Stick to it: Our commitment to perseverance drives us to overcome challenges and achieve our goals.

Embrace the journey: We celebrate our successes and learn from our experiences along the way.

Work hard, play harder: We strive for excellence in our work while also valuing the importance of play and balance.

EEO Statement

KT Tape is committed to providing equal employment opportunities to all individuals and prohibits discrimination and harassment of any kind, ensuring a fair and inclusive workplace for all.

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