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E-Commerce Account Executive

2 months ago

American Fork, Utah, United States KT Tape Full time
Job Overview

E-Commerce Account Executive - Amazon & E-Commerce

The E-Commerce Account Executive will oversee and manage the online sales operations for the KT brand, with a primary emphasis on Amazon and the potential to expand into other digital marketplaces. This position reports directly to the EVP of Sales and collaborates closely with various departments including marketing, operations, finance, and sales to shape the E-Commerce channel strategy.

The role involves working alongside cross-functional teams and partner agencies to create actionable plans that align with the company's vision. Key responsibilities include enhancing and optimizing the KT brand's product offerings to meet specific revenue targets and executing strategic advertising initiatives for the platform.

This position is accountable for all facets of the Amazon account, focusing on driving profitable growth. Responsibilities include managing product forecasts, advertising strategies, pricing, product selection, and overall profitability. The role also involves overseeing external partner agencies and retail E-Commerce teams to drive portfolio expansion, primarily within North American markets, with some involvement in international markets.

Candidate Profile

The ideal candidate is a strategic visionary with a proven track record in managing Amazon for consumer packaged goods brands. Experience in both strategizing and executing sales initiatives for Amazon and E-Commerce channels is essential, along with a commitment to delivering exceptional customer experiences and aligning brand strategies with Amazon's framework. A proactive, entrepreneurial mindset is crucial, with the ability to translate consumer insights into actionable strategies for a leading brand.

Key Responsibilities

  • Translate brand strategy into actionable goals and messaging for Amazon campaigns, ensuring performance metrics are established for success.
  • Collaborate with Amazon agencies to develop advertising and merchandising strategies for all products available on the platform.
  • Monitor and report campaign outcomes to the executive leadership team.
  • Oversee all aspects of the Amazon account, including AMS, A+ page listings, new product launches, promotions, and other growth initiatives.
  • Manage budgets and oversee relationships with identified Amazon agencies.
  • Work with retail and partner sales teams to minimize marketing and pricing conflicts across channels.
  • Engage in short-term and long-term planning regarding market share and product assortment, recommending and tracking sales and profit objectives.
  • Analyze market trends, product performance, and pricing strategies that may influence sales activities.
  • Review and assess monthly sales data.
  • Ensure brand integrity by collaborating with legal partners to address unauthorized sellers.
  • Conduct monthly performance reviews with partner agencies and the Executive Leadership Team to evaluate channel health and strategic updates.
  • Establish metrics to optimize both existing Vendor Central (1P) and emerging Seller Central (3P) business on Amazon.

Qualifications

  • A minimum of 4 years of extensive experience with both 1P (Vendor Direct) and 3P (Marketplace) selling platforms on Amazon, with a strong understanding of the tools and management systems associated with both.
  • Experience in analyzing and interpreting Amazon advertising data, with the ability to identify trends and make strategic recommendations.
  • Proficient in analyzing search term reports and managing third-party agencies, while collaborating effectively with a team.
  • Experience in creating and managing lower funnel E-Commerce campaigns.
  • Demonstrated ability to enhance digital presence through SEO strategies and content optimization.
  • Experience in budget management and agency oversight.
  • A degree in business or a related field is preferred.
  • Experience in consumer packaged goods is required.

Core Competencies:

  • Strong passion and drive to make a significant impact.
  • Exceptional organizational and leadership skills.
  • Excellent written and verbal communication abilities.
  • Strong presentation skills.
  • Effective planning and organizational capabilities.
  • Strategic and analytical thinking.
  • Problem-solving and analytical skills.
  • Creativity and adaptability.
  • Sound judgment and decision-making abilities.

Benefits:

  • Comprehensive medical, dental, vision, life, and disability insurance.
  • 401k plan with company match.
  • Paid time off and holiday pay.
  • Complimentary VASA membership.
  • Competitive salary and bonus structure.
  • Flexible hybrid work schedule.
  • A positive and engaging work environment with opportunities for advancement.

About KT Tape

Founded in Utah in 2008, KT Tape has established itself as a leader in providing innovative, drug-free solutions for athletes, particularly through its premium kinesiology tape. Our mission is to empower movement and unlock the potential of every individual. As part of the KT team, you will contribute to our vision of becoming the foremost provider of healthy solutions for active consumers to prepare, perform, and recover in their pursuits.

Our Values:

Stronger Together: We believe in the power of teamwork and mutual respect.

Move First: We act with urgency and strive to be pioneers in our field.

Stick to it: Perseverance is key; we overcome challenges together.

Embrace the journey: We celebrate successes and learn from setbacks.

Work hard, play harder: We balance dedication to work with the pursuit of passion in our lives.

EEO Statement

KT Tape is committed to providing equal employment opportunities and prohibits discrimination and harassment of any kind. This policy applies to all aspects of employment.