Senior Marketing Growth Strategist

2 weeks ago


San Francisco, California, United States Ashby Full time
Position Overview

As a pivotal member of Ashby's marketing team, you will spearhead the growth marketing strategy, leveraging your expertise to drive revenue through innovative marketing channels. This role is designed for a proactive and analytical marketer who thrives on solving complex growth challenges.

Key Responsibilities:

  1. Ownership of Email Marketing: You will take charge of the email marketing strategy, developing and executing campaigns that generate qualified leads. This includes managing the necessary technology stack and continuously optimizing campaign performance.
  2. Exploration of New Growth Avenues: Engage in experimentation with diverse marketing strategies to uncover new opportunities for growth.
  3. Performance Analysis: Regularly assess campaign effectiveness, derive insights, and make data-driven recommendations for improvement.
  4. Multi-Channel Campaign Development: Create and implement integrated marketing campaigns tailored to business objectives, including Account-Based Marketing (ABM) initiatives.
  5. Efficiency Enhancement: Utilize automation and personalization tools to streamline processes and improve marketing effectiveness.
  6. Cross-Functional Collaboration: Work closely with various teams, including Marketing, Revenue Operations, and Sales, to ensure alignment on objectives and strategies.

Ideal Candidate Profile:

  • You possess a strong desire to impact revenue and are enthusiastic about exploring various marketing channels.
  • Your problem-solving approach is creative and principled, avoiding conventional B2B marketing tactics.
  • You are adept at leveraging new technologies to boost productivity.
  • Your interpersonal skills enable you to build collaborative relationships across departments.
  • You have a keen understanding of audience value propositions and can craft compelling messaging across different platforms.

Candidate Considerations:

  • You are comfortable taking ownership of projects and executing strategies independently.
  • You thrive in fast-paced environments and are ready to experiment and iterate quickly.
  • You have a strong affinity for data and are capable of reporting on performance metrics reliably.
  • You prioritize customer relationships and brand integrity over short-term gains.

Compensation: Competitive salary and equity options, along with a comprehensive benefits package, including unlimited PTO and fully paid family leave.

Ashby is committed to fostering a diverse and inclusive workplace, welcoming candidates from all backgrounds and experiences.



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