Lead Growth Marketing Strategist

2 weeks ago

San Francisco, California, United States Fiddler AI Full time
Our Mission
At Fiddler, we recognize the profound implications of artificial intelligence and its effects on society. Our organization was established with the goal of instilling trust in AI technologies.

As the internet has evolved, confidence in AI has been compromised by numerous challenges such as spam, fraudulent activities, hate speech, and online harassment.

Fiddler empowers organizations to proactively address these challenges by creating reliable, transparent, and comprehensible AI solutions.

We collaborate with AI-centric organizations to develop a sustainable framework for responsible AI practices, thereby fostering trust with their user communities.

Data Science, MLOps, and business teams utilize Fiddler AI to monitor, elucidate, analyze, and enhance their AI solutions, identifying performance deficiencies, mitigating bias, and achieving superior outcomes.

Our Founders

Fiddler AI was founded by Krishna Gade, who has held engineering leadership roles at Facebook, Pinterest, Twitter, and Microsoft, alongside Amit Paka, a two-time entrepreneur with successful acquisitions by Samsung and PayPal and experience in product roles at Expedia and Microsoft.

We are supported by Insight Partners, Lightspeed Venture Partners, and Lux Capital.
Why Join Us
Our team is driven to demystify AI and assist society in leveraging its potential.

Joining us means making a significant impact by contributing to the reduction of algorithmic bias and ensuring that models deployed across various sectors are transparent and ethical.

As an early-stage startup, we have a rapidly expanding team of intelligent and compassionate individuals—doers, thinkers, creators, builders, and more.

The AI and ML industry is characterized by swift innovation, presenting monumental learning opportunities. This is your chance to be a pioneer.

Fiddler is acknowledged as a leader in AI Observability and has garnered numerous accolades, including recognition in the 2022 a16z Data50 list, the 2021 CB Insights AI 100 most promising startups, the 2020 WEF Technology Pioneer, the 2020 Forbes AI 50 most promising startups, and being named a 2019 Gartner Cool Vendor in Enterprise AI Governance and Ethical Response.

By joining our remarkable team, you will help shape the future of AI Observability.

The Role

We are seeking a dynamic, seasoned, and driven Lead Growth Marketing Strategist to spearhead, manage, and implement all facets of our pipeline generation and growth initiatives.

This role is highly visible for someone eager to influence the company's growth trajectory. You thrive on being both strategic and execution-oriented. You enjoy building, experimenting, analyzing, and optimizing.

A solid understanding of the technical aspects of AI and ML is essential, as is the ability to connect these elements to content and demand strategies.

The marketing team operates with the philosophy that no task is too big or too small, managing a variety of responsibilities while wearing multiple hats.

We are intensely focused on execution and data-driven results.
Key Responsibilities:
Pipeline Development:
Build, assess, and enhance the demand generation pipeline through diverse channels that resonate with our target audience.
Performance Analysis:
Track key metrics and data across programs, the customer journey, and their influence on the sales funnel.
Audience Journey:
Cultivate a comprehensive understanding of the target audience and their preferences through market research and customer data analysis.
Content Collaboration:
Partner on content marketing initiatives to create high-quality, engaging content that drives user engagement and conversions.
Experimentation:
Refine hypotheses and design experiments to evaluate various marketing strategies, creative assets, and messaging for ongoing improvement and discovery.
AI-Focused:
Stay informed on emerging marketing technologies and trends, including AI and machine learning, to maintain a cutting-edge approach to demand generation.
Qualifications:
- Bachelor's degree in Business, Marketing, or a technical/quantitative discipline.
- 7+ years of B2B demand generation experience in the SaaS sector.
- Strong analytical capabilities and the ability to connect the dots across the spectrum of demand generation to narrate a performance story.
- Excellent project management skills to handle multiple projects concurrently and systematically.
- Ability to excel in a fast-paced, ever-evolving startup environment, adapting to shifting priorities and challenges.
- A growth mindset and a commitment to continuous learning and improvement.
- Comfort with ambiguity and uncertainty, coupled with a proactive problem-solving approach.
- A strong sense of ownership and accountability for results.

This position offers a hybrid work model, requiring occasional visits to the Palo Alto office as necessary.

Fiddler is proud to be an equal-opportunity employer. We celebrate diversity and are dedicated to fostering an inclusive environment for all employees.

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