Customer Sales and Business Development Lead

7 days ago


Edison, New Jersey, United States Campbell Soup Company Full time
Job Summary

The Customer Sales Lead is a key role within the Campbell Soup Company, responsible for driving net sales within trade rate, volume, profit, and share growth within assigned categories. This position requires a strong understanding of the customer's business and the ability to develop and implement joint business planning to meet all sales objectives.

Key Responsibilities
  • Proactively manage and monitor the Bakery and Frozen portfolio to create and evaluate business plans that meet all sales objectives.
  • Implement brand strategies and tactics with the customer, working closely with key decision makers and utilizing shopper and category initiatives to drive Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives.
  • Communicate plans to the Owner Group CSL and field operations teams.
  • Utilize the E4 system to create optimal customer plans to drive the portfolio.
  • Manage and lead cross-portfolio platforms to drive volume, profit, and share growth.
  • Develop and implement trade promotion strategies and tactical plans with the customer.
  • Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending, and volume, to achieve all sales objectives versus plan.
  • Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities.
  • Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
  • Conduct post-event analysis to evaluate promotional volume, consumption, profit, and spending results versus plan and leverage findings to maximize future promotional opportunities.
  • Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
Requirements
  • Bachelor's Degree
  • 5-10 years of CPG Industry Sales and/or Category Management experience
  • Problem Solving Skills
  • Technical Skills
  • Category & Brand Knowledge
  • Analytical Skills
  • Interpersonal Skills
  • Negotiation Skills
  • Written and Verbal Communication Skills
  • Supply Chain Knowledge
  • P&L Management
Work Environment

This position requires travel to Wakefern HQ in NJ for customer meetings, Camden World Headquarters, and travel to market.



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