Manager of Performance Marketing Strategies
2 weeks ago
Key Responsibilities:
Develop, execute, and refine performance marketing initiatives across various digital channels, such as search engines, social media platforms, display advertising, and affiliate marketing.
Analyze campaign performance metrics to identify trends, insights, and areas for improvement, leveraging this data to inform strategic adjustments and decisions.
Effectively oversee marketing budgets to maximize return on investment.Collaborate in the creation of advertising creatives, utilizing best practices and insights to produce compelling and high-impact advertisements.
Manage paid search initiatives, ensuring they are optimized for optimal reach and effectiveness.
Design and implement email marketing strategies to engage and nurture potential leads.
Conduct audience segmentation and A/B testing to foster continuous improvement.
Generate regular performance reports and insights for key stakeholders, incorporating feedback for ongoing enhancements.
Required Qualifications:
3-5 years of experience in performance marketing.
Proven track record in executing digital marketing campaigns with measurable outcomes.
Comprehensive understanding of paid media, search engine marketing, social media, email marketing, and content marketing best practices.
Excellent communication and interpersonal skills, with the ability to work collaboratively in a fast-paced environment.
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