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Global Event Marketing Strategy Manager

2 months ago

Austin, Texas, United States Amazon Full time

Role Overview
The Global Event Marketing Strategy Manager is responsible for spearheading demand generation initiatives for global summits, collaborating closely with central and regional event teams worldwide.

Key Responsibilities
This position entails owning the large-scale event demand generation process, implementing industry best practices to enhance customer experiences globally, and continuously refining strategies based on analytical insights.

  • Lead efforts to standardize demand generation strategies and online experiences for high-profile in-person and virtual events globally, enabling regional marketing teams to achieve high standards of quality and efficiency.
  • Work collaboratively with a diverse array of global and regional stakeholders to define the overarching strategy for digital marketing and lead generation campaigns, including project management, development, quality assurance of campaign materials, implementation, and performance reporting.
  • Oversee planning and reporting processes, ensuring that all teams have the necessary information and resources to effectively execute their priorities.
  • Analyze performance data and collaborate with stakeholders to support feasibility assessments, registration, attendance, and pipeline objectives.
  • Manage the creation and optimization of marketing content essential for driving demand, including emails, landing pages, and templates, to facilitate scalable digital marketing efforts across various MarTech tools.
  • Identify and disseminate best practices for audience targeting, database management, and digital channel performance measurement.
  • Report on key performance indicators and metrics (primarily registration, attendance, and channel engagement) and leverage insights to enhance processes and foster a culture of continuous improvement.
  • Maintain clear and consistent communication with central and regional marketing stakeholders to ensure alignment on strategy, tactics, goals, and performance metrics for digital channels.
  • Manage relationships with external agencies and resources as necessary to enhance team capacity for executing campaigns with a strong return on investment.

Daily Responsibilities
In this role, you will engage with a diverse group of stakeholders to establish and implement a global strategy aimed at driving demand generation for premier events at scale. You will oversee the entire lifecycle of demand generation, from strategic planning and development to execution, reporting, and optimization.

Commitment to Diversity
Amazon values diverse experiences and encourages candidates from all backgrounds to apply, even if they do not meet every preferred qualification.

About Amazon Web Services (AWS)
AWS is the leading cloud platform, trusted by businesses ranging from startups to Fortune 500 companies, thanks to our innovative suite of products and services.

Work-Life Balance
We prioritize work-life harmony, offering flexible work hours and arrangements as part of our culture.

Inclusive Culture
At AWS, we foster a culture of inclusion through employee-led affinity groups and ongoing learning experiences.

Career Development
We are committed to continuous improvement and provide resources for mentorship and professional growth.

Team Collaboration
The Global Campaigns organization collaborates with key partners to develop strategies and promotions that drive registration and attendance for major events.

Basic Qualifications

  • 5+ years of professional marketing experience.
  • Proven experience in building and executing cross-functional marketing campaigns.
  • Ability to utilize data and metrics for driving improvements.

Preferred Qualifications

  • Experience in digital marketing and content production.
  • Ability to navigate a matrixed organization and build relationships with stakeholders.
  • Bachelor's degree in Marketing, Business, or related field.

Amazon is dedicated to creating a diverse and inclusive workplace, ensuring equal opportunity for all candidates.