Performance Marketing Specialist

2 weeks ago

Austin, Texas, United States Thoughtful Full time
About Thoughtful AI

At Thoughtful AI, we are more than just a company; we are a pioneering force in the healthcare sector. Our mission is to transform healthcare operations through innovative AI solutions tailored for Revenue Cycle Management (RCM).

Our AI Agents are crafted to integrate seamlessly with existing systems, providing healthcare organizations a pathway to significant transformation without the burdens of extensive data migrations or retraining processes.

As we continue to push the boundaries of what is achievable in RCM, we are in search of an experienced Performance Marketing Professional to elevate our messaging and showcase our groundbreaking solutions to the healthcare industry.

What Distinguishes Us

Our offerings have resonated with healthcare leaders, delivering exceptional ROI and setting new standards for operational excellence within the RCM domain, including an 80% decrease in operational costs and a 75% reduction in claims denials.

With remarkable achievements to date and an ambitious vision ahead, Thoughtful AI is not merely addressing current challenges; we are proactively preparing our clients for the evolving landscape of the U.S. healthcare system.

The Challenge:

Drive Impactful Growth Marketing Initiatives

We are looking for a Growth Marketing Professional with a robust history of success, ideally with over five years of hands-on experience in growth marketing within the B2B SaaS or enterprise software arenas.

Your primary objective will be to connect our revolutionary AI solutions with the healthcare providers who require them most, developing and executing performance-driven marketing strategies that yield measurable outcomes.

Mission Overview

As a vital member of our marketing team, your responsibilities will focus on crafting and implementing growth strategies that effectively convey the value of Thoughtful AI's solutions to the healthcare sector. This will lead to increased pipeline growth and surpassing revenue objectives.

Your contributions will be essential to our overall success, driving demand, enhancing brand visibility, and ultimately supporting our mission of revolutionizing healthcare operations.

Core Objectives

Campaign Strategy and Execution:

  • Design and execute comprehensive growth strategies to enhance lead generation and customer acquisition across diverse channels, including digital advertising, SEO, SEM, out-of-home, social media, email marketing, content marketing, and new avenues you will explore.
  • Develop and refine campaigns across platforms such as Google Adwords, LinkedIn, and Meta, while continuously experimenting with new channels to enrich our digital strategy.
  • Optimize marketing initiatives to maximize ROI, utilizing data analytics to refine approaches and improve performance.
  • Effectively manage marketing budgets, ensuring resources are allocated to the most impactful projects.

Experimentation and Optimization:

  • Leverage data analytics to monitor and assess the performance of marketing campaigns, offering insights and actionable recommendations for enhancement.
  • Conduct A/B testing and other experimental methods to consistently elevate campaign effectiveness.
  • Produce detailed reports on key performance indicators, including lead generation, conversion rates, customer acquisition costs, and overall ROI.

Lead Generation and Conversion Optimization:

  • Drive high-quality lead generation through targeted marketing initiatives, ensuring a consistent influx of potential customers into the sales pipeline.
  • Collaborate with the sales team to formulate effective lead nurturing and conversion strategies, enhancing the customer journey from prospect to client.
  • Analyze and refine the customer journey, identifying opportunities to boost conversion rates at every stage of the funnel.

Cross-Functional Collaboration:

  • Work closely with various departments, including Sales, Product Development, and Customer Engineering, to ensure marketing efforts are comprehensive and aligned with overarching business goals.
  • Facilitate regular meetings with stakeholders to strategize, review progress, and incorporate feedback into marketing practices.

Impact Measurement and Reporting:

  • Continuously evaluate the impact of all marketing activities, using data, dashboards, and analytics to gauge effectiveness and pinpoint areas for improvement.
  • Prepare thorough reports detailing successes, challenges, and key metrics from marketing initiatives, providing actionable insights to senior management.
Candidate Profile

Educational Background:

  • Bachelor's degree in Marketing, Business, Healthcare Administration, or related fields.

Proven Experience:

  • A minimum of five years of experience in growth or performance marketing roles, with a strong preference for backgrounds in technology or healthcare sectors.

Strategic Thinker:

  • Ability to develop and implement comprehensive marketing strategies that align with company objectives and market opportunities.

Data-Driven Marketer:

  • Demonstrated success in utilizing data analytics to inform marketing decisions and optimize campaign performance.

Communicative Clarity:

  • Exceptional communication skills, capable of crafting clear, compelling messages for diverse audiences.

Analytical Acumen:

  • Strong analytical skills to assess campaign effectiveness and adjust strategies as necessary.

Adaptability:

  • Agile and responsive to the dynamic nature of the performance marketing landscape, with a proactive approach to challenges and opportunities.

Team Player:

  • Collaborative mindset, with the ability to work seamlessly with teams across the organization.

Preferred Experience

  • Digital Marketing Savvy: Experience in integrating digital marketing strategies with field activities for amplified impact.
  • B2B Mid-market or Enterprise Insights: Familiarity with the B2B growth motion, providing a strategic advantage in crafting relevant and effective growth initiatives.
Compensation & Benefits

Competitive Package: $170k base salary and a benefits package designed to attract top professionals in the field, with performance incentives for exceptional achievements.

Comprehensive Benefits: Our extensive package includes stock options, comprehensive health benefits, and a generous paid time-off policy.

The Call to Action

We are seeking individuals eager to make a significant impact in a competitive, time-honored industry. If you are motivated to work among the best, challenge norms, and redefine industry standards, Thoughtful AI invites you to explore this opportunity to contribute to the forefront of technological innovation within the healthcare landscape.

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