Lead for Marketing Automation Strategy

2 weeks ago

Austin, Texas, United States The Amherst Group Limited Full time

The Amherst Group Limited comprises premier real estate investment and advisory firms dedicated to revolutionizing the ownership, financing, and management of real estate. By utilizing proprietary data, advanced analytics, cutting-edge technology, and extensive industry experience, Amherst aims to address the challenges of a fragmented and slowly evolving real estate landscape, significantly enhancing the experience for residents, buyers, sellers, communities, and investors. Currently, Amherst employs over 1000 professionals and manages assets totaling $14.1 billion.

Over the last decade, Amherst has expanded its platform to become a leading operator of single-family assets, successfully acquiring, renovating, and leasing more than 46,000 homes across 32 U.S. markets. The firm provides tailored, stabilized cash-flowing asset portfolios to its investors, along with comprehensive ongoing services necessary for asset management, ownership, and financing, including property management, portfolio management, and a dedicated capital markets team. In addition to its single-family rental operations, Amherst's debt division engages in two distinct credit strategies involving mortgage-backed securities and commercial real estate lending. Throughout its 25-year history, Amherst has cultivated a robust team of research and technology experts, leveraging data and analytics at every phase of the asset lifecycle to enhance operations and safeguard long-term value for investors and the over 188,000 residents served by the firm.

Amherst is in search of a **Marketing Automation Lead** to spearhead the strategy and management of automated marketing systems and processes, as well as the development, implementation, and optimization of all related programs. The selected candidate will be accountable for delivering personalized experiences across email, mobile, and website platforms, nurturing prospects throughout their entire lifecycle from lead generation to renewal.

**Key Responsibilities**

**Marketing Automation Strategy**

  • Drive the strategy and execution of Marketing Automation programs aimed at onboarding, nurturing, converting, and fostering loyalty and advocacy.
  • Design engaging customer journeys featuring personalized, targeted, and relevant content and recommendations across email, SMS, on-site messaging, push notifications, and in-app messaging.
  • Collaborate with product, technology, leasing, and property management teams to create scalable personalized campaigns seamlessly integrated with product experiences.
  • Oversee the daily creative and messaging strategy for communications via email, SMS, and other push campaigns.
  • Work closely with the communications and brand team to develop artwork and copy that meets channel objectives.
**Audience Management & Segmentation**
  • Manage audience segmentation strategies, including lifecycle, behavioral, and geographic segments, based on insights gathered from all channels (email, social media, paid media, owned website).
  • Tailor creative and messaging based on segment-specific insights to enhance the relevance and effectiveness of programs in driving audience engagement.
**Testing, Reporting & Technical**
  • Establish and oversee an A/B testing platform to optimize productivity, deliverability, and customer engagement.
  • Ensure quality assurance for email and automation processes, from design rendering to email functionality and lifecycle program effectiveness.
  • Define KPIs and configure reports to proactively monitor and report on campaign performance. Collaborate with the tech team to enhance back-end automation and data structure.
  • Possess a strong understanding of CAN-SPAM and opt-in regulations, enforcing best practices for list hygiene.
Benefits for Full-Time Employees Include:
  • A competitive compensation package, including an annual bonus and 401k match.
  • Flexible PTO, encompassing 7 paid holidays, 1 floating holiday, and 1 volunteer day.
  • Employer-sponsored benefits (medical, dental, vision, health savings account).
  • Professional development opportunities and reimbursement.
  • Up to 16 weeks of paid maternity leave; up to 4 weeks of paid parental leave.
  • Backup childcare services offered through Bright Horizons.
Amherst is committed to being an Equal Opportunity Employer and fostering an inclusive environment for all employees. We do not discriminate based on race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information, or veteran status, and we encourage all applicants to consider this opportunity.

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