Marketing Manager

2 weeks ago

Austin, Texas, United States Murray Resources Full time

About Murray Resources

Murray Resources is a leading global technology-focused venture capital firm seeking a highly skilled Marketing Manager to drive its brand awareness and marketing efforts.

Key Responsibilities:

Social Media

  • Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across Twitter and LinkedIn.
  • Manage organic and paid social media efforts, including copywriting, editorial calendar planning, and performance analysis.
  • Provide guidance on social media best practices and content publishing guidelines to ensure consistency across the organization.
  • Manage a limited number of key investors' personal Twitter and LinkedIn accounts to amplify their personal brand platform.
  • Provide community management support and audience development to grow channels.
  • Manage budget and forecasting, including analysis and detailed metrics between spend and performance.

Content

  • Support and drive content across key stakeholders, including developing compelling thought leadership angles, drafting content, reviewing, and copy editing.
  • Work with the marketing team to develop a strategy to cross-promote content across multiple channels to maximize efforts.
  • Ability to analyze key metrics through reporting and provide recommendations on how to continue to grow audiences, newsletter subscribers, blog visitors, etc.

General

  • Work closely with the compliance team to ensure all content developed for external audiences is reviewed and approved.
  • Live the firm's values of being agile and supportive by staying flexible to jump in on a wide range of marketing tasks across content, social, PR, and comms, event support, and beyond.

Requirements:

  • Bachelor's degree in marketing/communications or a related field.
  • 4-7 years of proven working experience in social media, content creation, and marketing in the venture capital/tech ecosystem.
  • Demonstrable experience developing LinkedIn and Twitter social media strategies (organic and paid), including copywriting, social calendaring, campaign planning, execution, audience development, community management, and analysis.
  • Experience implementing SEO best practices and content marketing strategies.
  • Experience creating original content for thought leadership, blogs, email marketing campaigns, newsletters, event landing pages, playbooks, presentations, case studies, and more.
  • Proficiency with social media and project management tools such as HubSpot, WordPress, Sprout, or an alternative.
  • Ability to understand how your work maps to marketing objectives and influences business outcomes.
  • Strong time management skills and ability to manage concurrent tasks efficiently.
  • Team player mindset, nimble, and can adapt to reprioritization when necessary.
  • Positive, professional attitude with pride in work product.
  • Open, honest, and collaborative communication skills.
  • Thoughtful and detail-oriented writer and copy editor.
  • Team Player - Experience with and passion for teamwork and cross-functional collaboration.
  • Dedicated to Winning - Having the guts to take on a new challenge and the risk to be successful.
  • Intellectual Curiosity - Exhibit an entrepreneurial and creative ethos and is continually compelled to learn and explore new ideas.
  • Authentic Relationships - Relationships are the key to driving our collective success; superb at nurturing authentic, diverse, and congenial long-term relationships.
  • Excellence - Put your passion for Technology investing to work.

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