Growth Marketing Manager, Campaigns and Creative Strategy

1 month ago

Austin, Texas, United States ManyChat Full time

WHO WE ARE

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Trusted by over 1 million brands in 200+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

With 200+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster.

WHAT WE'RE LOOKING FOR

We are searching for a Growth Marketing Manager to drive our global paid media campaigns and creative strategies. Reporting to the Head of Performance Marketing, you will play a pivotal role that involves managing performance marketing initiatives across international markets, ensuring that each campaign reaches and resonates with our diverse global audience. If you're driven by data, obsessed with optimization, and passionate about crafting compelling marketing strategies, we want you on our team

WHAT YOU'LL DO

  • Create and oversee paid media campaigns from conception to execution, ensuring they align with business objectives and target the right audience segments. Campaigns include but are not limited to: evergreen performance marketing, product launches/upgrades, multi-channel brand campaigns, and more.
  • In collaboration with our in-house designers/writers/creatives, drive creative and content strategy optimized for performance marketing channels like Meta, Google, YouTube, and more. Oversee the creation of assets such as videos, graphics, and copy.
  • Work closely with our product/UX and customer success teams to ensure marketing efforts align with customer needs, product updates, and revenue goals.
  • Leverage customer data and market research to gain insights into consumer behavior and preferences.
  • Analyze performance data to assess campaign and creative effectiveness, identify trends, and derive optimization insights.
  • Create reports and update key stakeholders on the progress and impact of our campaigns.
  • Stay updated with industry trends and incorporate new techniques and technologies into creative strategies. Push the boundaries of creativity to differentiate the brand in the market.

WHAT YOU'LL BRING

  • Minimum of 7 years experience in digital marketing with a proven track record of leading successful performance marketing campaigns.
  • Minimum of 3 years experience leading multi-channel paid media campaigns with a proven track record of creative optimization responsibilities.
  • Brand and creative strategy experience preferred, ideally targeting creators, influencers, or related verticals.
  • Robust analytical skills and a knack for interpreting substantial amounts of data and turning them into growth opportunities.
  • Strong project management and interpersonal skills.
  • Experience assisting in the crafting of marketing messages for localized markets would be nice but not a requirement
  • Adaptable, proactive, and ready to take on the fast-paced challenges of a growing tech environment.

WHAT WE OFFER

We care about your growth, well-being, and comfort

  • Annual professional development reimbursement.
  • Generous time-off policy to balance your work and life.
  • Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).
  • Hybrid work format to choose between home and office.

Manychat is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you're set up for success.

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