Head of Local Tactical Strategy

2 weeks ago


New York County New York, United States PMX Full time

Position Overview
The Head of Local Tactical Strategy is responsible for leading the development and implementation of local media tactical plans for designated clients. This role requires leveraging expertise and insights to foster innovative solutions that address the needs of clients, agencies, and teams while guiding the outputs and growth of the team.

Reporting Structure
This position reports directly to the Senior Vice President of Local Investment.

Work Environment
This is a hybrid position, necessitating three days of in-office work each week.

Key Responsibilities
1. Cultivate robust client relationships, acting as a vital local strategic and business ally.
2. Acquire a comprehensive and evolving understanding of client business goals, challenges, and opportunities, including awareness of emerging competitive threats.
3. Develop insights into client customers' desires, needs, and behaviors throughout the entire customer journey (awareness > trial > continuation).
4. Direct the tactical strategy in alignment with clients' omni-channel marketing initiatives.
5. Supervise the creation and management of local media tactical plans and budgets.
6. Present strategic recommendations to account services and clients.
7. Maintain a strong grasp of budgets and media flow for assigned clients.
8. Effectively communicate with internal stakeholders (Investment, Finance), clients, and external partners.
9. Create points of view for clients regarding critical business issues and trends in the local market.
10. Lead internal brainstorming sessions and client workshops.
11. Participate in new business proposals.
12. Support the Associate Director in mentoring junior team members.
13. Provide performance feedback to team members and make staffing recommendations to management.
14. Serve as a resource for resolving complex issues.
15. Undertake additional duties as required by management.

Diversity and Inclusion
Promote multiculturalism and diversity inclusion throughout tactical planning processes.



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