Head of Marketing Strategy

2 weeks ago

New York, New York, United States TopView Sightseeing Full time
Position Overview

At TopView Sightseeing, we are on a mission to redefine travel experiences for both tourists and locals. As we expand our global footprint, we are seeking a Head of Marketing Strategy to spearhead our marketing initiatives across various platforms and channels.

Key Responsibilities:

  • Strategic Direction: Formulate and articulate a comprehensive marketing strategy that aligns with our corporate objectives. Inspire and guide the marketing team to achieve excellence in execution.
  • Global Outreach: Propel our growth by crafting innovative marketing strategies tailored for both global and local markets, ensuring a robust framework to support our expansion.
  • Revenue Enhancement: Drive financial success through strategic marketing initiatives. Collaborate with executive leadership to establish revenue goals and monitor progress.
  • Integrated Marketing: Oversee a diverse range of marketing activities, including market research, digital marketing, traditional advertising, social media, email campaigns, and event marketing.
  • Brand Stewardship: Collaborate with product teams to develop compelling narratives for our brands. Establish a long-term brand strategy that fosters loyalty and enhances brand recognition.
  • Product Promotion: Work closely with product and sales teams to implement effective product marketing strategies, ensuring alignment with overall business objectives.
  • Customer Engagement: Create and implement strategies to enhance customer satisfaction and retention, ensuring a loyal customer base.
  • Performance Measurement: Develop and utilize key performance indicators to assess the effectiveness of marketing efforts, providing insights for continuous improvement.
  • Budget Management: Prepare and manage marketing budgets, ensuring optimal allocation of resources to maximize return on investment.
  • Market Insights: Conduct thorough market research to understand customer needs and preferences, translating insights into actionable marketing strategies.
  • Competitive Intelligence: Analyze the competitive landscape to identify opportunities for differentiation and innovation.
  • Team Leadership: Cultivate a high-performing marketing team by setting clear objectives and performance metrics.
  • Operational Excellence: Streamline processes and implement best practices to enhance operational efficiency.

Qualifications:

  • A minimum of 7 years in a senior marketing leadership role within a rapidly growing organization.
  • Proven experience in driving revenue growth through comprehensive marketing strategies.
  • A successful track record of building and managing high-performing marketing teams.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Exceptional communication and project management abilities.
  • Ability to thrive in a dynamic and fast-paced environment.
  • Willingness to commit to a demanding work schedule.

Benefits:

  • Performance-based bonuses
  • Long-term incentives
  • Generous paid time off
  • Comprehensive health insurance
  • Pre-tax commuter benefits

Compensation: Competitive salary range with additional performance bonuses.

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