Local Media Tactical Planning Director

1 week ago

New York, New York, United States PMX Full time
Job Overview

Company Overview:
Publicis Media Exchange (PMX) serves as the global media platform for Publicis Groupe, a leader in the media landscape. PMX excels in omnichannel activation, utilizing extensive resources, innovative marketplace strategies, and robust partnerships to enhance investment efficacy. Our mission is to harness data-driven, technology-enabled media solutions that facilitate meaningful connections between marketers and consumers.

Position Summary:
The Director of Local Tactical Planning is responsible for guiding the development and implementation of local media tactical strategies for designated clients. This role requires leveraging extensive experience and expertise to foster innovative solutions that meet the needs of clients, agencies, and internal teams while ensuring high-quality outputs from the team.

Reporting Structure:
This position reports directly to the Senior Vice President of Local Investment.

Key Responsibilities:

  • Establish and nurture strong client relationships, acting as a vital local strategic partner.
  • Develop a comprehensive understanding of client business goals, challenges, and opportunities, while remaining vigilant to emerging competitive threats.
  • Gain insights into client customers' preferences and behaviors throughout the entire customer journey.
  • Direct the tactical approach aligned with clients' omni-channel marketing strategies.
  • Oversee the creation and management of local media tactical plans and budgets.
  • Present strategic recommendations to account service teams and clients.
  • Maintain a thorough understanding of budgets and media flows for assigned clients.
  • Collaborate effectively with internal stakeholders, clients, and external partners.
  • Develop perspectives on critical business issues and trends in the local market.
  • Lead brainstorming sessions and client workshops.
  • Participate in new business development initiatives.
  • Support the Associate Director in mentoring junior team members.
  • Provide performance feedback to team members and make staffing recommendations.
  • Serve as a resource for resolving complex issues.
  • May undertake additional responsibilities as required by management.
  • Promote multiculturalism and diversity inclusion within tactical planning.

Qualifications:

  • Minimum of 9 years of media planning experience, with at least 5 years in a leadership role.
  • Experience in both offline and online media.
  • Strong knowledge of local media dynamics.
  • Proven expertise in local strategic and tactical planning.
  • Exceptional interpersonal skills with the ability to influence cross-functional teams.
  • Outstanding written and verbal communication skills, capable of presenting to clients and maintaining internal documentation.
  • Strong management and motivational abilities.
  • Proficient in Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, MediaOcean, and Google Analytics.

Additional Information:
At Publicis Groupe, we embrace our motto "Viva La Différence," which signifies our belief in the strength of diversity. We are committed to fostering an inclusive environment that celebrates all identities and promotes equitable experiences for all talent. Our comprehensive benefits package is designed to support the diverse needs of our employees, enabling them to thrive both personally and professionally.

Compensation:
The anticipated compensation range for this position is $115,500 - $181,500 annually, reflecting the company's commitment to equitable pay based on skills, qualifications, and experience.

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