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Head of Market Strategy and Execution

2 months ago

New York, New York, United States Publicis Groupe Full time
Job Overview

Company Overview:
Publicis Groupe operates in over 100 countries and employs nearly 80,000 professionals, making it the third largest communications group globally. Listed on the Euronext Paris and part of the CAC 40 index, Publicis Groupe provides a unified model that allows major clients to access a wide range of tools and expertise worldwide, encapsulated in the philosophy of "The Power of One."

Position Summary:
The Head of Market Strategy and Execution will oversee the go-to-market (GTM) strategy and implementation for various lines of business within PMX, reporting directly to the Vice President of Product Marketing. This role serves as a strategic collaborator with senior leadership, engaging with business, Strategy, Sales, and Product leaders to effectively launch and expand PMX's offerings.

Key Responsibilities:
The successful candidate will:

  • Develop comprehensive product marketing materials for each product line, including positioning, market analysis, industry trends, and customer segmentation.
  • Establish the cross-functional GTM strategy and framework for each line of business, ensuring alignment in internal training, sales support, demand generation, and project management.
  • Identify ongoing product marketing needs for both new and existing PMX offerings, collaborating with cross-functional teams to achieve key product adoption objectives and enhance product-market alignment.
  • Design and implement processes to gather and integrate customer and sales feedback on marketing materials and positioning, fostering continuous improvement in product advocacy and adoption.
  • Develop a deep understanding of the industry landscape, customer needs, product offerings, and competitive dynamics.

Qualifications:
The ideal candidate will possess:

  • A minimum of 5 years of experience in product marketing or strategic roles within enterprise services or software sectors.
  • Proven expertise in the media agency, advertising, marketing technology, and data ecosystems.
  • The ability to quickly grasp and articulate new concepts and products, balancing high-level strategy with tactical GTM details.
  • Exceptional skills in translating complex subjects into compelling narratives for diverse audiences, both in written and presentation formats.
  • Strong collaborative, project management, and market research capabilities.
  • Proficiency in PowerPoint, Excel, and Outlook.

Additional Information:
Publicis Groupe embraces the motto "Viva La Différence," celebrating diversity and fostering an inclusive environment. We are committed to creating equitable experiences for all talent.

Our comprehensive benefits package supports the diverse needs of our employees, including medical, dental, vision, disability coverage, 401K, parental leave, family forming assistance, tuition reimbursement, and flexible time off.

All information will be treated confidentially in accordance with EEO guidelines.

Veterans are encouraged to apply.