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Head of Marketing Strategy

2 months ago

New York, New York, United States Morgan Ryder Full time

Marketing Director

Focus on Tactical Gear

Region: North America East Coast

Are you an experienced marketing leader with a strong interest in tactical gear? Do you excel in crafting innovative marketing strategies and overseeing essential marketing functions? If this resonates with you, we have an exciting opportunity available.

Morgan Ryder is a prominent supplier of top-tier tactical gear, committed to supporting military, law enforcement, and outdoor enthusiasts. Their dedication to quality and innovation has established them as a reliable name in the market.

Primary Responsibilities:

  • Strategic Direction: Formulate and execute comprehensive marketing strategies that align with organizational objectives and stimulate growth.
  • Market Research: Perform in-depth market research and analysis to uncover opportunities and maintain a competitive edge.
  • Brand Enhancement: Strengthen the brand's market presence through creative campaigns, ensuring uniformity across all platforms.
  • Digital Strategy: Oversee digital marketing initiatives, enhancing online visibility and utilizing social media, SEO, and email outreach.
  • Product Launch Management: Organize and implement successful product introductions, collaborating with various teams for flawless execution.
  • Client Relations: Cultivate and sustain robust relationships with clients, boosting loyalty and encouraging repeat transactions.
  • Team Leadership: Recruit, mentor, and motivate a marketing team, nurturing a culture of innovation and excellence.
  • Financial Management: Oversee the marketing budget judiciously, ensuring optimal return on investment for all marketing endeavors.

Qualifications:

  • Demonstrated experience in a Marketing or equivalent senior position within the tactical gear or related sectors.
  • Strong strategic acumen with the capability to execute marketing initiatives from inception to completion.
  • Experience in evolving and enhancing the marketing function within a comparable organization.
  • Proficiency in digital marketing, encompassing social media, SEO, and email strategies.
  • Exceptional leadership, communication, and interpersonal abilities.
  • Capability to analyze market dynamics and convert them into actionable marketing strategies.
  • Experience in managing and guiding a diverse marketing team.
  • A genuine interest in tactical gear and a thorough understanding of the target audience.