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Head of Engagement Strategy
2 months ago
Head of Engagement Strategy
At Publicis CoLab, we unite exceptional talents to craft innovative digital solutions, advertising initiatives, and media experiences that transform visionary concepts into reality.
The Engagement Strategy team plays a crucial role in our multidisciplinary approach, collaborating with Creative, Social, and Digital Experience Strategy professionals, all driven by a common goal to create impactful experiences.
What is the role of Engagement Strategy? While our Planning team shapes the brand's identity and addresses the core challenges faced by our clients, the Engagement Strategy team delineates how patients and healthcare professionals interact with the brand. This involves understanding how the brand addresses patient needs and how it can support them in the long term, thereby providing a framework for cohesive and innovative campaigns. The team works in close partnership with Planning, Media, and Technology to bring these ideas to fruition.
The ideal candidate will recognize that content fuels the patient journey and will leverage data to extract insights that inform the content necessary for guiding patients in making informed, wellness-oriented choices.
Additionally, they will appreciate that consumer experiences are not linear and will adopt an omnichannel strategy when collaborating with media partners to disseminate content across various platforms.
Key Responsibilities
As the Head of Engagement Strategy, your extensive media and marketing knowledge will be vital in providing strategic leadership on significant client projects.
