Head of Programmatic Strategy

2 weeks ago

New York County New York, United States Omnicom Health Group Full time

Overview:

Title:
Head of Programmatic Strategy

Location:

NY

Department/Discipline:
Media

Overview:

The Head of Programmatic Strategy will lead initiatives across our expanding agency locations, focusing on programmatic media strategies.

This position is tasked with enhancing programmatic media solutions for our clients by utilizing both established and innovative technologies, in collaboration with Omnicom Health Group's Data and Technology center of excellence.

The ideal candidate will possess a proactive and hands-on approach, collaborating with the existing Media team to design, implement, and oversee campaigns using various tools across multiple client accounts.


Responsibilities:
Drive programmatic media strategies for pharmaceutical and biotech clients, utilizing both external and internal resources

Act as a primary client liaison for programmatic projects, ensuring high standards in managing client and agency stakeholder expectations

Collaborate closely with senior leadership on initiatives for account and portfolio expansion

Identify, assess, and validate existing and emerging technologies, data, targeting, measurement, and attribution solutions

Work alongside planning teams to develop and present comprehensive media recommendations aligned with brand objectives, target audiences, and creative messaging

Foster strong working relationships and lead programmatic collaborations with senior internal and external stakeholders, including Strategy & Planning and Analytics teams, as well as clients and vendor partners

Oversee daily programmatic operations while mentoring and supporting the professional development of the Programmatic team

Establish key performance indicators and provide data-driven insights for planning teams and client deliverables

Educate internal teams and clients on innovative strategies, programmatic best practices, and emerging technologies

Engage in new business opportunities and presentations

Provide ongoing insights on market trends and leading technologies to both the internal community and external partners

Experience:
Bachelor's degree in a relevant field; quantitative discipline preferred

5-8 years of experience in a media agency, with 3-5 years specifically in programmatic roles

Experience in the pharmaceutical sector is advantageous

Exceptional communication skills, both verbal and written, with the ability to simplify complex technical information for diverse audiences

Demonstrated leadership and training capabilities

Experience handling large data sets and a strong understanding of analytical methodologies and data assessment

Self-motivated with the ability to manage projects independently and lead larger teams

A passion for continuous learning and collaboration with diverse individuals, maintaining a positive and enthusiastic demeanor

Ability to think strategically and anticipate the needs of teams and clients

Adaptability to change

Experience in managing programmatic media campaigns

In-depth knowledge of the programmatic ecosystem, including DSPs, DMPs, open exchanges, PMP, and guaranteed buys

Familiarity with third-party verification tools, such as DoubleVerify, ComScore, IAS, Moat, etc.

Hands-on experience with data visualization platforms, including Datorama and Tableau

Proficient in MS Word, MS Excel, and MS PowerPoint

Knowledge of ad serving technologies, including DCM or other relevant third-party ad servers

Understanding of viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR)


The salary range for this role reflects the low and high end of the base salary for employees at Omnicom Health Group in the United States.

Compensation will vary based on factors such as professional experience, training, responsibilities, and organizational needs.

This range is one component of our total compensation package for employees. Salary decisions are made based on the specific circumstances of each hire.

Omnicom Health Group is dedicated to attracting and nurturing exceptional talent.

We believe that talent is universally distributed, and we are committed to building diverse teams that deliver the best solutions in all our endeavors.

We strongly believe that celebrating our differences enhances our collective success. Join us—we look forward to connecting with you.

  • Head of Programmatic Sales

    2 weeks ago

    New York, New York, United States Klever Programmatic US Inc Full time

    Job OverviewKlever Programmatic US Inc is seeking a Head of Programmatic Sales to spearhead our efforts in acquiring new clients and managing enterprise sales for programmatic customers across the North East Region.Role Summary:In this pivotal role, you will take charge of driving the growth of programmatic clientele within the North East territory. Your...

  • Director Programmatic Sales

    1 month ago

    New York, United States Klever Programmatic US Inc Full time

    Job DescriptionJob DescriptionKlever is looking to expand its growing team with a Sales Director who will bring new customers to Klever portfolio and will oversee the enterprise sales for Programmatic customers in the North East Region Description: As a Sales Director, you will be the individual lead of the overall growth of programmatic clients...

  • Director Programmatic Sales

    3 months ago

    New York, United States Klever Programmatic US Inc Full time

    Job DescriptionJob DescriptionKlever is looking to expand its growing team with a Sales Director who will bring new customers to Klever portfolio and will oversee the enterprise sales for Programmatic customers in the North East Region Description: As a Sales Director, you will be the individual lead of the overall growth of programmatic clients...

  • Senior Programmatic Strategy Manager

    2 weeks ago

    New York, New York, United States 24 Seven Talent Full time

    Location: Onsite - New York, New YorkContract Duration: 5 monthsCompensation: $56.94/hrKey ResponsibilitiesDSP Partnership StrategyFacilitate regular discussions with existing DSP partners to foster product advancements.Initiate introductory meetings with prospective DSP partners, outlining company protocols and prioritizing partners based on established...

  • Senior Manager Programmatic Strategy

    4 weeks ago

    New York, United States 24 Seven Talent Full time

    Location: Onsite - New York, New YorkDuration: 5 month contractPay: $56.94/hr Responsibilities• DSP Partnership Strategyo Conduct regular scheduled calls with exiting DSP partners to drive product innovations on both sides.o Drive kickoff calls with new potential DSP partners, inform them of company working protocols and requirements and prioritize...

  • Senior Manager Programmatic Strategy

    4 weeks ago

    New York, United States 24 Seven Talent Full time

    Location: Onsite - New York, New YorkDuration: 5 month contractPay: $56.94/hr Responsibilities• DSP Partnership Strategyo Conduct regular scheduled calls with exiting DSP partners to drive product innovations on both sides.o Drive kickoff calls with new potential DSP partners, inform them of company working protocols and requirements and prioritize...

  • Senior Programmatic Strategy Manager

    2 weeks ago

    New York, New York, United States 24 Seven Talent Full time

    Location: Onsite - New York, New YorkContract Duration: 5 month contractCompensation: $56.94/hr Key Responsibilities1. DSP Partnership Strategy- Conduct regular scheduled discussions with existing DSP partners to foster product innovations collaboratively.- Initiate kickoff meetings with prospective DSP partners, outlining company protocols and prioritizing...

  • Senior Programmatic Strategy Manager

    2 weeks ago

    New York, New York, United States 24 Seven Talent Full time

    Location: Onsite - New York, New YorkContract Duration: 5 month contractCompensation: $56.94/hr Key Responsibilities1. DSP Partnership Strategy- Conduct regular meetings with existing DSP partners to foster product innovations.- Initiate discussions with potential DSP partners, outlining company protocols and prioritizing based on specific criteria.-...

  • Head of Healthcare Advertising Strategy

    3 days ago

    New York, New York, United States MiQ Digital Full time

    About the RoleWe are seeking a highly experienced and skilled professional to lead our healthcare advertising efforts as the Head of Healthcare Advertising Strategy. This is a critical role that requires a deep understanding of the healthcare industry, programmatic advertising, and data-driven marketing.Key ResponsibilitiesDevelop and Execute a Comprehensive...

  • Head of Media Strategy

    1 week ago

    New York, New York, United States Publicis CoLab Full time

    Job OverviewCompany Overview:Publicis CoLab is a dynamic, integrated team that offers exceptional services in a flexible and modular manner. With our clients at the forefront, we drive brand engagement at the pace of everyday life by merging real-time insights with top-tier creative, content, and media to foster growth and return on investment.As a unified...

  • Head of Programmatic Partnerships

    4 weeks ago

    New York, United States Planet Interactive Full time

    Programmatic Manager Location: New York City, NY Schedule: Onsite Tues-Thurs Pay: Up to $50 per hour DOE Planet Interactive is looking for a Programmatic Manager to join our well known communications client on a 5-month contract for a leave coverage. This role is working a full-time 40 hours per week schedule and requires you to be onsite Tuesday to...

  • Head of Programmatic Partnerships

    4 weeks ago

    New York, United States Planet Interactive Full time

    Programmatic Manager Location: New York City, NY Schedule: Onsite Tues-Thurs Pay: Up to $50 per hour DOE Planet Interactive is looking for a Programmatic Manager to join our well known communications client on a 5-month contract for a leave coverage. This role is working a full-time 40 hours per week schedule and requires you to be onsite Tuesday to...

  • Programmatic Investment Director

    2 days ago

    New York County, New York, United States Starcom Full time

    Job DescriptionWhat You'll Do:The Associate Director is a highly motivated, technically savvy, and detail-oriented professional with expertise in both programmatic campaign management and strategy. This role oversees a team that manages the day-to-day management of programmatic campaigns and strategies.A successful candidate will have at least 5 years of...

  • Head of Engagement Strategy

    2 weeks ago

    New York County, New York, United States Publicis CoLab Full time

    POSITION SUMMARYHead of Engagement StrategyAt Publicis CoLab, we unite exceptional talents to craft innovative digital solutions, advertising initiatives, and media experiences that transform visionary concepts into reality. The Engagement Strategy team plays a crucial role in our multidisciplinary approach, collaborating with Creative, Social, and Digital...

  • Programmatic Manager

    2 months ago

    New York, United States Havas Media Network Full time

    MANAGER, PROGRAMMATIC Havas Media Network North America, the Media Experience agency, is looking for a Manager to join the Programmatic Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.Manager, Programmatic has a passion for the industry and...

  • Senior Programmatic Trader/Media Buyer

    1 week ago

    New York, New York, United States Permutive Full time

    About the RolePermutive is seeking a seasoned sales professional to lead our programmatic advertising efforts in the US. As a Senior Programmatic Trader/Media Buyer, you will be responsible for driving revenue growth and expanding our presence in the market.Key ResponsibilitiesDevelop and execute a sales strategy to increase adoption and usage of Permutive...

  • Programmatic Sales Account Director

    3 months ago

    New York, United States Bloomberg Full time

    Programmatic Sales Account Director New York, NY Posted Jun 18, 2024 - Requisition No. 126053 Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and...

  • Lead Programmatic Analyst

    2 weeks ago

    New York, New York, United States Spark Foundry Full time

    Job OverviewCompany Overview:Spark Foundry is a leading global media agency dedicated to enhancing brand engagement, affinity, and transactions. By merging exceptional media expertise with innovative strategies, Spark captivates consumers, encouraging them to connect with our clients' brands and increase their purchasing behavior.Combining the agility of a...

  • Programmatic Campaign Analyst

    1 week ago

    New York County, New York, United States PubW Full time

    Position Overview:The Programmatic Campaign Analyst plays a crucial role in managing various aspects of online advertising initiatives. This includes setting up campaigns, maintaining documentation, conducting quality assurance, generating performance reports, and reconciling billing.Key Responsibilities:Oversee the execution, management, and optimization of...

  • Programmatic Sales Executive

    2 days ago

    New York, New York, United States New York Post Full time

    Job DescriptionJob Title: Account Executive, Programmatic SalesJob Summary:We are seeking a highly skilled and enthusiastic Account Executive, Programmatic Sales to join our programmatic sales team. The successful candidate will be responsible for driving and supporting Private Marketplace (PMP) and Programmatic Guaranteed (PG) sales initiatives for the New...