Social Media Manager

2 months ago

Norman, Oklahoma, United States University of Oklahoma Full time

Are you a creative storyteller with a passion for social media? The University of Oklahoma is seeking a dynamic Social Media Manager to lead our digital presence and engage our vibrant community as we enter a new era within the SEC. As of one our Social Media Managers, you'll wear many hats- part strategist, part content creator, and part community builder. You'll oversee multiple university social channels, crafting compelling narratives that resonate with our diverse audiences. Your data-driven approach will inform decisions and your knack for executing comprehensive social media strategies will elevate our brand and reputation. If you're passionate about telling the University of Oklahoma's story and staying ahead in the ever-evolving landscape of social media, this is the perfect opportunity to be a part of one of Oklahoma's largest brands

Essential Duties:

  • Responsible for the development and implementation of social media strategies and projects for assigned accounts that align with internal and external audiences and the university's goals and objectives.
  • Executes day-to-day management of multiple social media accounts and their subsequent channels, including but not limited to, Facebook, X, Instagram, LinkedIn, and YouTube.
  • Stays updated on social media trends, tools, and best practices to ensure the university remains at the forefront of social media trends and engagement.
  • Produces, curates, edits and manages content including images, video, written and audio that is original, high-quality and engaging.
  • Develops content calendars for each account to ensure consistent and timely posts across all social platforms.
  • Monitor, listen, and respond to users in a "social way" while cultivating positive relationships.
  • Foster community engagement by initiating and participating in online conversations.
  • Ensure all content is on brand and consistent in terms of style, quality, and tone of voice.
  • Work alongside the marketing team to execute paid social media campaigns to drive engagement, reach, and conversation.
  • Provide guidance to departmental social media coordinators and align social media efforts with overall marketing strategies.
  • Performs research, analyzes data, and assists with development and implementation of social media efforts.
  • Participates in communication projects, ensuring that expectations are managed, and work is completed in a timely manner.
  • Performs various duties as needed to successfully fulfill the function of the position.

Required Education: Bachelor's degree in Marketing, Communications, Public Relations or a related field, AND:

  • 24 months experience in marketing, public relations or communications

Equivalency Substitution: Will accept 48 months of related experience in lieu of the Bachelor's degree for a total of 72 months of related experience.

Skills:

  • Demonstrated expertise in managing multiple social media platforms and developing content that drives engagement.
  • Strong writing, editing, and communication skills.
  • Proficiency in social media analytics and management tools.
  • Creative mindset with the ability to think strategically and analytically.
  • Excellent organizational skills and attention to detail.
  • Ability to work collaboratively in a fast-paced environment.
  • Experience in paid social media marketing.
  • Experience with graphic design and video editing software is a plus.
  • Excellent written and verbal communication skills
  • Highly organized and ability to handle multiple projects and deadlines
  • Ability to work independently and as part of a team
  • Excellent interpersonal skills, including working with a diverse group of faculty, staff and students
  • Proficient in Microsoft Office (Word, Outlook, PowerPoint)

Certifications:

  • None

Advertised Physical Requirements:

  • Must be able to communicate effectively and sit for prolonged periods.
  • Frequent keyboarding.
  • Ability to engage in repetitive motions.
  • Standard Office Environment.
  • Frequent exposure to pressure caused by deadlines and busy periods.
  • Ability to work effectively with a wide range of constituencies.
  • Requires contact with other departments and University officials.
  • Some evening and weekend work required.

Department Preferences:

  • Experience with Sprout Social.
  • Experience utilizing a Project Management System.

Supervision: None

Special Instructions: If you are selected as a final candidate for this position, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy. To view the policy, visit

Why You Belong at the University of Oklahoma: The University of Oklahoma fosters an inclusive culture of respect and civility, belonging, and access, which are essential to our collective pursuit of excellence and our determination to change lives. The unique talents, perspectives, and experiences of our community enrich the learning, and working environment at OU, inspiring us to harness our innovation, creativity, and collaboration for the advancement of people everywhere.

Equal Employment Opportunity Statement: The University of Oklahoma, in compliance with all applicable federal and state laws and regulations, does not discriminate based on race, color, national origin, sex, sexual orientation, genetic information, gender identity, gender expression, age, religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes, but is not limited to, admissions, employment, financial aid, housing, services in educational programs or activities, and health care services that the University operates or provides.

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