Sr. Digital Strategist

2 months ago


San Diego, California, United States CG Life Full time

As the Lead Digital Marketing Strategist, you will play a crucial role in shaping and executing innovative digital marketing strategies to meet the unique needs of our clients. By conducting thorough research, facilitating strategy workshops, and collaborating with creative teams, you will help establish project direction and drive exceptional user experiences. Working closely with both internal and external teams, you will provide valuable insights and guidance to ensure the success of major projects and overall business goals. This position offers an exciting opportunity to work with our dynamic Toolhouse team and diverse range of clients.

Key Responsibilities:
  • Gain a deep understanding of clients' businesses, products, and markets while staying informed about competitors' activities
  • Lead discovery and research efforts, including stakeholder interviews and primary research
  • Define marketing strategies for key projects and contribute to the creation of compelling visions
  • Develop recommendations based on industry knowledge, best practices, and client goals
  • Create various strategic documents and presentations to guide project direction and communication plans
  • Provide strategic advice on digital marketing topics, ensuring alignment with business objectives
  • Collaborate with internal teams to drive cohesive strategies and deliver exceptional results
  • Participate in business development activities and foster client relationships for growth
  • Lead strategic planning activities for assigned business units, keeping abreast of technology trends
  • Continuously improve strategic processes through experimentation and new techniques
Reports to: Vice President, Strategy

Requirements:
  • Minimum 7 years of client-facing experience in digital marketing, with a focus on Pharmaceutical Marketing
  • Bachelor's degree in Marketing or related field
  • Strong knowledge of brand marketing, multi-channel strategies, web analytics, and digital technologies
  • Excellent problem-solving skills and the ability to handle complex challenges
  • Willingness to travel occasionally
  • Proficiency in creating professional documents and delivering effective presentations
  • Strong analytical and collaboration skills in a fast-paced environment
  • Experience in medical or technology marketing is a plus
Benefits:

We offer a comprehensive benefits package including:
  • Medical, Dental & Vision Insurance: Coverage with generous contributions
  • 401K plan: Generous match and immediate vesting
  • Parental Leave: Paid time off for new parents
  • Professional Development: Annual budget for growth opportunities
  • Sabbatical Program: 4 weeks of paid leave after 6 years of service
  • Life Insurance, LTD, Employee Assistance Program, and more


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