Customer Growth Strategist

2 weeks ago

San Diego, California, United States Road Runner Sports Full time

Position Overview:

Join Road Runner Sports as our next Customer Growth Strategist. In this role, you will collaborate with a vibrant team to implement cutting-edge paid advertising strategies that enhance customer acquisition and revenue across both online and retail platforms. You will spearhead cross-departmental initiatives, manage essential agency partnerships, and generate actionable insights to refine performance. If you are enthusiastic about performance marketing and excel in a dynamic environment, this opportunity is tailored for you.

About Us:

  • Road Runner Sports has been honored as the 2023 Footwear Retailer of the Year by Footwear Magazine.
  • Founded over 40 years ago in a garage in San Diego.
  • We operate 47 stores nationwide and are on a growth trajectory.
  • Our core values, mission, and purpose (referred to as Our 6 Pillars) are: Be Different, Bring the WOW, Build Something Great Together, Get Moving, Stay Active, and Live Healthy.

Key Responsibilities:

  • Lead the development and implementation of paid advertising initiatives that drive new customer acquisition and revenue growth across our online and retail channels.
  • Support strategies to enhance awareness and conversions for our VIP program through paid media.
  • Oversee the execution of cooperative marketing efforts, collaborating closely with internal teams and primary brand partners.
  • Establish and maintain KPIs and reporting mechanisms to assess program effectiveness and provide actionable insights.
  • Serve as the primary contact for key agencies, ensuring they are aligned with objectives, ROAS goals, priorities, timelines, content updates, and budget constraints.
  • Comprehend the paid media landscape and guide asset development from concept to execution, adhering to industry trends and brand standards.
  • Manage daily performance and reporting for essential paid channels, including Search, Shopping, SEO, Local SEO, Social Ads, Affiliate, YouTube, and Display/Retargeting.
  • Identify and implement innovative tactics or partnerships to attract new customers.
  • Oversee the acquisition budget in line with goals and ROAS targets, ensuring key team members are updated on spending trends and forecasts.
  • Maintain year-over-year history and details on campaigns and promotions, including run dates and performance metrics.
  • Perform additional duties as required.

Qualifications:

  • Bachelor's degree in Marketing or Business Administration.
  • Experience in multi-channel retailing is preferred.
  • Demonstrated success in developing attribution models that align with organizational goals and objectives.
  • Knowledge or experience in the fitness, wellness, or athletic sectors is ideal but not mandatory.
  • Strong proficiency in Google Analytics, Ads platform, Impact (or similar affiliate platforms), and Facebook Ads Manager.
  • Solid understanding of the performance marketing landscape with a proven ability to identify new opportunities and digital trends.
  • Proven expertise in paid search, SEO, YouTube, CTV, paid social, and affiliate marketing channels.
  • Ability to manage budgets effectively, tracking expenditures, and ensuring ROAS goals are achieved.
  • Experience in managing the digital marketing expense report process, including accruals and ensuring all vendors comply with payment terms and deadlines.
  • Ability to lead projects collaboratively across internal and external teams.
  • High attention to detail with the capability to articulate trends and results through data.
  • Ability to execute on tight timelines and adapt swiftly to meet business needs.
  • Strength in project management from inception to completion; capable of following processes, completing project briefs, and meeting deadlines.
  • Experience working closely with external agencies, keeping them informed of key objectives, priorities, timelines, and budgets, as well as providing marketing materials and asset delivery on time.
  • Strong understanding of high-converting creative, content, and messaging tailored to specific channels and objectives.
  • Excellent communication skills, interpersonal skills, ethics, and cultural awareness.

Your Rewards:

  • Competitive compensation.
  • Exclusive discounts on the latest gear and footwear.
  • Access to complimentary running and walking events.

Note: Successful candidates will be required to complete a background check prior to their start date. This offer is contingent upon the information received in this report and will be conducted in accordance with local, state, and federal laws.

Road Runner Sports is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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