Social Media Content Strategist

1 week ago

San Diego, California, United States InsideHigherEd Full time
About the Role

We are seeking a highly skilled Social Media Content Strategist to join our team at InsideHigherEd. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand and marketing goals.

Key Responsibilities
  • Plan and create engaging, on-brand content for various platforms, including website, social media, blog, and email newsletters.
  • Collaborate with our marketing and communications teams to create content that drives engagement, awareness, and conversion.
  • Edit and proofread content for accuracy, grammar, and style.
  • Optimize content for search engines and social media platforms to increase visibility and reach.
  • Monitor and report content performance metrics to inform future content strategies.
  • Stay up-to-date with digital marketing and social media trends and technologies to continuously improve content creation skills.
  • Research social media trends and inform management of changes that are relevant to our marketing activities.
  • Design graphics, capture, and edit photos and videos for specific platforms/uses that adhere to brand guidelines and meet platform performance guidelines.
Requirements
  • Proven experience as a content creator, social media professional, copywriter, or similar role.
  • Experience with social media platforms and content promotion. Ability to create engaging and compelling content.
  • Knowledge of SEO and content marketing strategies.
  • Creative mindset with the ability to think outside the box and develop innovative content ideas.
  • Proficient in content promotion, social media analytics, and reporting tools.
  • Hands-on experience with Content Management Systems (e.g. WordPress), social media platforms (e.g. Meta, LinkedIn, YouTube, SproutSocial, etc.) and project management tools (e.g. Asana, Basecamp, etc.).
  • Experience with relevant software, including social media management tools, Adobe Creative Suite, Canva, and others.
  • Time-management skills.
  • Strong attention to detail.
  • Ability to meet deadlines, work independently and manage multiple projects simultaneously.
  • Portfolio of published articles or other content.
  • Excellent written and verbal communication skills and strong collaboration skills.
  • Excellent customer service.
Preferred Qualifications
  • Knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research.
  • Work experience in higher education is preferred.
  • Extra attention will be paid to applicants with strong examples of previous experience in social media management that can be demonstrated in a media sample or portfolio.

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