Vice President of Campaign Analytics

1 week ago

New York, New York, United States Mediahub Worldwide Full time

Company Overview

Mediahub Worldwide stands as a leading global media agency within IPG Mediabrands, boasting a workforce of over 1000 professionals across the globe. Our agency is recognized for its innovative approach, catering to brands that are eager to challenge conventional norms. We are dedicated to transforming all aspects of media in a fast-evolving landscape to enhance our clients' returns on investment. Our focus lies in redefining core principles in audience development, purpose-driven strategies, creativity, and digital platforms.

As a recipient of multiple accolades, including Media Agency of the Year from prestigious publications, Mediahub leverages the purchasing and analytical strength of Magna Global alongside the robust data infrastructure provided by Acxiom.

Role Overview

The Campaign Analytics team collaborates with both internal teams and external data partners, utilizing analytics and performance measurement to optimize media expenditures. The Vice President, Director is tasked with ensuring the effective delivery of high-caliber analytical services across a diverse portfolio, driving new business initiatives, and fostering the professional growth of their team. This position requires a comprehensive understanding of digital and media landscapes, including the integration of online and offline attribution, upper and lower funnel measurement, web design interactions with media performance, and the effectiveness of key media strategies such as targeting through SCOUT or DMPs/CDPs, dynamic creative optimization, and advanced audience targeting in television and earned media.

Key Responsibilities

  • Evaluate client requirements and formulate analytical strategies that extend beyond basic measurement frameworks to encompass high-value audience identification, multivariate testing, forecasting, and optimization.
  • Establish knowledge leadership by becoming the primary expert in a specific service area or offering (e.g., brand tracking, campaign effectiveness studies, multi-touch attribution, web analytics, dynamic creative optimization).
  • Lead complex analytical projects by developing project timelines, managing team efforts, ensuring timely and budget-compliant deliverables, and presenting insights.
  • Oversee the quality of the team's analytical outputs, ensuring relevant insights and actionable recommendations are provided.
  • Monitor resource allocations at the client level in relation to contracted scopes and adjust expectations with media teams and clients as necessary.
  • Create detailed content for client agreements outlining analytical workflows and necessary resources.
  • Build and maintain strategic relationships with clients and external partners to enhance client satisfaction and establish a reputation as a trusted advisor.
  • Identify and leverage opportunities to cross-sell and up-sell to existing clients to drive organic growth.
  • Collaborate with the team to evaluate potential clients' needs and assist in crafting persuasive pitch materials.
  • Contribute to the development of new analytical service offerings.
  • Manage a team of at least three direct and indirect reports, providing mentorship and ensuring optimal client engagement levels.

Required Qualifications

  • Proficiency in MS Office, including PowerPoint, Word, and Excel.
  • Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools like Google Analytics and Adobe Analytics; and tag management systems such as DTM/Launch, GTM, and Tealium.
  • Familiarity with audience measurement tools such as Comscore, MRI, and Exact Target; brand evaluation tools like Kantar Millward Brown and Nielsen Brand Effects; search tools like Adwords and Kenshoo; and social media analytics tools like Crimson Hexagon and Netbase.
  • Proven ability to influence marketing strategies through data-driven analytical solutions.
  • Strong presentation skills with the ability to tell compelling stories and engage audiences; recognized as a partner and advisor by clients.
  • Demonstrated leadership skills with solid planning, prioritization, and project management capabilities; committed to delivering high-quality work.
  • Exhibits mature leadership by identifying team development opportunities and motivating team members to excel; shows empathy in challenging situations and manages conflicts effectively.
  • A collaborative team player who is highly motivated and leads by example.
  • Skilled in building relationships across cross-functional teams and sought after for expertise by internal stakeholders.

Desired Qualifications

  • At least 8 years of experience in a professional services or corporate setting, ideally within an agency; extensive media analytics experience and a deep understanding of the media ecosystem.
  • Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Mathematics); advanced degrees are preferred.
  • Familiarity with multi-touch attribution providers such as Neustar, VisualIQ, and C3.
  • Understanding of media mix modeling and regression-based ROI methodologies; experience with A/B and multivariate testing design.
  • Aptitude for identifying innovative tools and partners that address emerging client needs.
  • Ability to provide thought leadership and develop innovative analytical offerings.

Commitment to Inclusion

At IPG Mediabrands, we are dedicated to fostering a culture of inclusion and belonging. We value diverse backgrounds, perspectives, and experiences, recognizing the unique contributions each individual brings to our community.

Compensation and Benefits

We offer a comprehensive Total Rewards package that includes medical and dental coverage, 401(k) plans, flexible spending accounts, life insurance, disability coverage, employee discounts, stock purchase options, and paid family leave to support you and your family. To promote your well-being, we provide discretionary time off and company-wide wellness initiatives.

Our competitive Total Compensation package includes a competitive salary and eligibility for annual discretionary incentive awards.

Employment Policy

IPG Mediabrands is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, national origin, sexual orientation, gender identity, marital status, disability, or any other basis prohibited by law.

This job description is not intended to be an exhaustive list of all responsibilities and duties associated with the position. Responsibilities may change as business needs evolve.

For applicants with disabilities, reasonable accommodations will be made in compliance with applicable laws.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investments globally across its full-service agency networks and specialty business units.

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