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Vice President of Campaign Analytics

2 months ago

New York, New York, United States Mediahub Worldwide Full time

Company Overview

Mediahub Worldwide stands as a leading global media agency within IPG Mediabrands, employing over 1000 professionals across the globe. Our agency is recognized for its innovative approach, catering to brands that are redefining industry standards. We are dedicated to challenging traditional media practices in a rapidly evolving landscape to enhance our clients' media investments. Our focus lies in redefining core principles in audience development, brand purpose, creativity, and digital engagement.

As a recipient of multiple accolades including Media Agency of the Year from Adweek, Ad Age, and Campaign, Mediahub is supported by the robust buying power of Magna Global and the comprehensive data infrastructure of Acxiom.

Role Overview

The Campaign Insights division collaborates with both internal teams and external data partners, utilizing analytics and performance measurement to optimize media expenditures. The Vice President, Director is tasked with ensuring the effective delivery of superior analytic services across a diverse client portfolio, driving new business initiatives, and fostering the professional development of team members. This role requires a profound understanding of digital and media landscapes, including the integration of online and offline attribution, upper and lower funnel metrics, web design's impact on media effectiveness, and the success of various media strategies such as targeting through SCOUT or DMPs/CDPs, dynamic creative optimization, and advanced audience targeting in television and earned media.

Key Responsibilities

  • Evaluate client requirements and formulate analytic strategies that extend beyond basic measurement frameworks to encompass high-value audience identification, multivariate testing, forecasting, and optimization.
  • Establish knowledge leadership by becoming the primary expert in specific service areas such as brand tracking, campaign effectiveness studies, multi-touch attribution, web analytics, and dynamic creative optimization.
  • Lead complex analytical projects by developing comprehensive project plans, managing team efforts, ensuring timely and budget-compliant deliverables, and presenting insightful findings.
  • Assume ultimate accountability for the quality of analytic outputs, ensuring they provide relevant insights and actionable recommendations.
  • Oversee resource allocation at the client level in accordance with contracted scopes, adjusting expectations with media teams and clients as necessary.
  • Create detailed content for client agreements outlining analytic workflows and required resources.
  • Build and maintain strategic relationships with clients and external partners to enhance service delivery and reputation as a trusted advisor.
  • Identify and leverage opportunities to cross-sell and up-sell services to existing clients, fostering organic growth.
  • Collaborate with the team to assess potential client needs and assist in the development of pitch materials.
  • Contribute to the innovation of new analytic service offerings.
  • Manage a team of at least three direct and indirect reports, providing coaching, mentoring, and ensuring optimal client engagement levels.

Required Qualifications

  • Proficiency in MS Office applications, including PowerPoint, Word, and Excel.
  • Experience with ad-serving platforms like Google Campaign Manager, web analytics tools such as Google Analytics and Adobe Analytics, and tag management systems like DTM/Launch, GTM, and Tealium.
  • Familiarity with audience measurement tools such as Comscore, MRI, and Exact Target; brand evaluation tools like Kantar Millward Brown and Nielsen Brand Effects; search tools like Adwords and Kenshoo; and social media analytics tools like Crimson Hexagon and Netbase.
  • Proven ability to influence marketing strategies through data-driven analytical solutions.
  • Exceptional presentation and storytelling skills, with the ability to engage and influence clients.
  • Demonstrated leadership capabilities, including effective planning, prioritization, and project management skills, with a commitment to high-quality outcomes.
  • Strong leadership qualities, including the ability to identify development opportunities for team members and motivate them to excel.
  • Collaborative team player, highly motivated and leading by example.
  • Skilled in building relationships across various teams and sought after for expertise by internal stakeholders.

Desired Qualifications

  • At least 8 years of experience in a professional services or corporate setting, ideally within an agency, with substantial media analytics expertise and a deep understanding of the media landscape.
  • Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Mathematics), with an advanced degree preferred.
  • Familiarity with multi-touch attribution providers like Neustar, VisualIQ, and C3.
  • Knowledge of media mix modeling and regression-based ROI analysis, including A/B and multivariate testing methodologies.
  • Aptitude for identifying new tools and partners to address emerging client needs.
  • Capability to provide thought leadership and develop innovative analytic services.

Commitment to Inclusion

At IPG Mediabrands, we are dedicated to fostering a culture of inclusion and belonging. We value diverse backgrounds, perspectives, and experiences, recognizing the unique contributions each individual brings to our community.

Compensation and Benefits

We offer a comprehensive Total Rewards package that includes medical and dental coverage, 401(k) plans, flexible spending accounts, life insurance, disability coverage, employee discounts, stock purchase options, and paid family leave to support you and your family. To enhance your personal well-being, we provide discretionary time off and company-wide appreciation and wellness initiatives.

Our competitive Total Compensation package includes a competitive salary and eligibility for annual discretionary incentive awards.

Salary Range

$180,000—$205,000 USD