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Senior Vice President of Media Analytics
2 months ago
Company Overview:
Starcom has been a prominent leader in global communications planning and media for over 80 years. Our agency remains committed to the belief that people are at the heart of everything we do. We leverage the transformative potential of data and technology daily to drive progress for both individuals and businesses. With a workforce exceeding 7,000 across more than 100 global offices, we collaborate with some of the world's foremost marketers and brands.
Position Summary:
The Vice President, Media Director of Applied Analytics is a pivotal role within the Advanced Analytics & Insights (AAI) department. This position will oversee the Decision Sciences team, which specializes in addressing intricate research and measurement challenges through the integration of digital and offline analytics.
Key Responsibilities:
- Engage with clients to identify and address their critical business inquiries, providing guidance on optimizing data utilization for media and marketing investments.
- Foster a culture of continuous, data-driven decision-making that promotes the integration of consumer analytics into media and marketing strategies.
- Serve as a thought leader and subject matter expert, designing and recommending effective analytic methodologies to tackle significant client challenges.
- Develop measurement frameworks and establish media KPIs aligned with business objectives.
- Enhance the visibility of Data and Analytics by showcasing exemplary client work and articulating the significance of analytics in driving actionable insights.
- Collaborate closely with internal teams to ensure the successful execution of diverse client deliverables.
- Act as the primary liaison for brand teams regarding campaign measurement research and its implementation.
- Guide investment and planning teams to facilitate data-driven marketing decisions.
- Align with client media teams to ensure consistency in strategy, measurement, and optimization.
- Lead, mentor, and develop a high-performing analytics team while steering strategic initiatives and departmental vision.
Qualifications:
- Preferred Bachelor's degree in marketing, advertising, communications, business, sociology, or consumer insights.
- Over 10 years of experience in media, analytics, marketing research, consumer insights, or digital advertising analytics.
- A minimum of 7 years in a leadership role with progressive responsibilities.
- Exceptional project management, organizational, leadership, presentation, and communication skills.
- Strong foundation in traditional and digital media effectiveness methods, including ROI analysis.
- Familiarity with the media research measurement vendor landscape and the ability to assess new capabilities.
- Experience with competitive reporting systems and an understanding of the technology marketplace.
- A collaborative team player with a resourceful approach.
- Experience with statistical software (SAS, R, Python) is advantageous.
- Proficient in Microsoft Office Suite, particularly Excel.
- Familiarity with data visualization tools such as Tableau, GoodData, or Datorama.
- Excellent verbal and written communication skills.
Additional Information:
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.
Compensation: The anticipated compensation range for this position is $159,500 - $250,500 annually, subject to skills, qualifications, and experience.
