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Vice President of Campaign Analytics

2 months ago

New York, New York, United States Mediahub Worldwide Full time

Company Overview

Mediahub Worldwide stands as a leading global media agency within IPG Mediabrands, boasting a workforce of over 1000 professionals across the globe. We are recognized for our innovative approach, catering to brands that are redefining industry standards. Our mission revolves around transforming all aspects of media in a rapidly evolving landscape to enhance our clients' investment outcomes. We focus on redefining core principles in audience engagement, brand purpose, creativity, and digital channels.

Having earned accolades such as Media Agency of the Year from Adweek, Ad Age, and Campaign, Mediahub is driven by the analytical and purchasing strength of Magna Global and the data infrastructure provided by Acxiom.

Role Overview

The Campaign Analytics team collaborates with both internal teams and external data partners, utilizing analytics and measurement techniques to optimize media expenditures. The Vice President, Director is tasked with ensuring the efficient delivery of top-tier analytical services across a diverse portfolio, contributing to business growth, and fostering the professional development of their team. This position requires a profound understanding of digital and media landscapes, including the integration of online and offline attribution, upper and lower funnel measurement, the interplay between web design and media performance, and the effectiveness of key media strategies such as targeting through SCOUT or DMPs/CDPs, dynamic creative optimization, and advanced audience targeting in television and earned media.

Key Responsibilities

  • Evaluate client requirements and formulate analytical strategies that extend beyond basic measurement frameworks to encompass high-value audience identification, multivariate testing, forecasting, and optimization.
  • Establish knowledge leadership – become the primary expert in a specific service area or offering (e.g., brand tracking, campaign effectiveness studies, multi-touch attribution, web analytics, dynamic creative optimization).
  • Lead complex analytical projects – create project timelines, manage team efforts, ensure timely and budget-compliant deliverables, and present findings effectively.
  • Oversee the quality of the team's analytical outputs, ensuring they provide relevant insights and actionable recommendations.
  • Monitor resource allocation at the client level in relation to contracted services and adjust expectations with media teams and clients as necessary.
  • Draft client contracts that outline analytical workflows and necessary resources.
  • Build and maintain strategic relationships with clients and external partners to enhance service delivery and reputation as a trusted advisor.
  • Identify and leverage opportunities to cross-sell and up-sell to existing clients to drive organic growth.
  • Collaborate with the team to evaluate potential clients' needs and assist in developing pitch materials.
  • Contribute to the creation of new analytical service offerings.
  • Manage a team of at least three direct and indirect reports, providing coaching, mentoring, and professional development while ensuring optimal client utilization.

Required Qualifications

  • Proficiency in MS Office, including PowerPoint, Word, and Excel.
  • Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools like Google Analytics and Adobe Analytics; and tag management systems like DTM/Launch, GTM, and Tealium.
  • Familiarity with audience measurement tools such as Comscore, MRI, Exact Target; brand evaluation tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; and social analytics tools like Crimson Hexagon, Netbase.
  • Proven ability to influence marketing strategies through data-driven analytical solutions.
  • Strong presentation skills with the ability to engage and command an audience; recognized as a partner and advisor by clients.
  • Demonstrated leadership capabilities – effective planning, prioritization, time management, and project management skills; committed to delivering high-quality work.
  • Exhibits mature leadership – identifies team development opportunities and inspires individuals to enhance their performance; manages conflicts with empathy.
  • Collaborative team player – highly motivated and works well with others; leads by example.
  • Skilled in building relationships across various teams; sought after for expertise by internal clients.

Preferred Qualifications

  • At least 8 years of experience in a professional services or corporate setting, ideally within an agency; extensive media analytics experience and in-depth knowledge of the media landscape.
  • Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Mathematics); advanced degree preferred.
  • Familiarity with multi-touch attribution providers like Neustar, VisualIQ, C3.
  • Understanding of media mix modeling and regression-based ROI; experience with A/B and multivariate testing design.
  • Aptitude for identifying new tools and partners to address emerging client needs.
  • Ability to provide thought leadership and develop innovative analytical offerings.

Commitment to Inclusion

At IPG Mediabrands, we are dedicated to fostering a culture of inclusion and belonging. We value diverse backgrounds, perspectives, and experiences, and encourage all individuals to contribute to our community.

Compensation and Benefits

We offer a comprehensive Total Rewards package that includes medical and dental insurance, 401(k) plans, flexible spending accounts, life insurance, disability coverage, employee discounts, stock purchase options, and paid family leave. To support your well-being, we provide discretionary time off and company-wide wellness initiatives.

The salary range for this position is competitive and commensurate with experience and qualifications.