Vice President of Campaign Analytics

2 weeks ago

New York, New York, United States Mediahub Worldwide Full time

Company Overview

Mediahub Worldwide stands as a leading global media agency within IPG Mediabrands, employing over 1000 professionals across the globe. We pride ourselves on being an award-winning agency that supports brands aiming to challenge conventional norms. Our mission is to scrutinize every aspect of media in a rapidly evolving landscape to enhance our clients' investment outcomes. We are redefining core principles in audience development, brand purpose, creativity, and digital engagement.

Recognized as Media Agency of the Year by industry authorities such as Adweek, Ad Age, and Campaign, Mediahub leverages the purchasing and analytical strength of Magna Global, alongside the robust data infrastructure provided by Acxiom.

Role Summary

The Campaign Insights division collaborates with both internal teams and external data sources, utilizing analytics and performance measurement to optimize media expenditures. The Vice President, Director will oversee the effective delivery of superior analytical services across a diverse portfolio, contribute to business growth initiatives, and foster the professional development of team members. This role demands a comprehensive understanding of digital and media landscapes, including the integration of online and offline attribution, upper and lower funnel performance metrics, web design's impact on media effectiveness, and the success of key media strategies such as targeting through SCOUT or DMPs/CDPs, dynamic creative optimization, and advanced audience targeting in television and earned media.

Key Responsibilities

  • Evaluate client requirements and formulate analytical strategies that extend beyond mere measurement frameworks to encompass high-value audience identification, multivariate testing, forecasting, and optimization.
  • Establish knowledge leadership by becoming the primary expert in a specific service area or offering (e.g., brand tracking, campaign effectiveness studies, multi-touch attribution, web analytics, dynamic creative optimization).
  • Lead complex analytical projects by developing comprehensive project plans, managing team efforts, ensuring timely and budget-compliant deliverables, and presenting insights.
  • Assume ultimate accountability for the quality of analytical outputs, ensuring they provide relevant insights and actionable recommendations.
  • Monitor resource allocation at the client level in relation to contracted scopes and adjust expectations with media teams and clients as necessary.
  • Create and maintain detailed content for client contracts outlining analytical workflows and required resources.
  • Build and sustain strategic relationships with clients and external partners to enhance client satisfaction and deepen trust.
  • Identify and leverage opportunities to cross-sell and up-sell services to existing clients, driving organic growth.
  • Collaborate with the team to evaluate prospective client needs and assist in developing compelling pitch materials.
  • Contribute to the innovation of new analytical service offerings.
  • Manage a team of at least three direct and indirect reports, providing coaching, mentoring, and professional development while ensuring optimal client engagement levels.

Required Qualifications

  • Proficiency in MS Office, including PowerPoint, Word, and Excel.
  • Experience with ad-serving platforms like Google Campaign Manager, web analytics tools such as Google Analytics and Adobe Analytics, and tag management systems like DTM/Launch, GTM, and Tealium.
  • Familiarity with audience measurement tools such as Comscore, MRI, Exact Target, and brand evaluation tools like Kantar Millward Brown and Nielsen Brand Effects.
  • Proven ability to influence marketing strategies through data-driven analytical solutions.
  • Exceptional presentation skills and storytelling capabilities, recognized as a trusted advisor by clients.
  • Demonstrated leadership skills, including planning, prioritization, time management, and project oversight, with a commitment to delivering high-quality work.
  • Ability to identify team development opportunities and inspire individuals to enhance their performance.
  • Collaborative mindset, highly motivated, and leads by example.
  • Skilled in fostering relationships across cross-functional teams and sought after for expertise by internal stakeholders.

Preferred Qualifications

  • At least 8 years of experience in a professional services or corporate setting, ideally within an agency, with substantial media analytics expertise and a deep understanding of the media landscape.
  • Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Mathematics); advanced degrees are preferred.
  • Familiarity with multi-touch attribution providers like Neustar, VisualIQ, C3.
  • Knowledge of media mix modeling and regression-based ROI methodologies, including A/B and multivariate testing design.
  • Aptitude for identifying innovative tools and partners to address emerging client needs.
  • Ability to provide thought leadership and develop innovative analytical offerings.

Company Culture

At IPG Mediabrands, we are committed to fostering a culture of inclusion and belonging. We value diverse backgrounds, perspectives, and experiences, and we believe that these differences enhance our community.

Compensation and Benefits

We offer a comprehensive Total Rewards package that includes medical and dental coverage, 401(k) plans, flexible spending accounts, life insurance, disability benefits, employee discounts, stock purchase programs, and paid family leave. Additionally, we provide discretionary time off and company-wide wellness initiatives.

Salary Range

$180,000—$205,000 USD

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