Vice President of Campaign Analytics

2 weeks ago

New York, New York, United States Mediahub Worldwide Full time

Company Overview

Mediahub Worldwide stands as a prominent global media agency within the IPG Mediabrands network, employing over 1000 professionals across the globe. Our agency is recognized for its innovative approach, catering to brands that seek to challenge conventional norms. We focus on transforming various aspects of media in a rapidly evolving landscape to enhance our clients' investment returns. Our commitment to redefining core principles in audience engagement, brand purpose, creativity, and digital platforms sets us apart.

With accolades such as Media Agency of the Year from Adweek, Ad Age, and Campaign, Mediahub leverages the buying expertise of Magna Global and the robust data infrastructure of Acxiom.

Role Overview

The Campaign Insights division collaborates with both internal teams and external data partners, utilizing analytics and performance measurement to optimize media expenditures. The Vice President, Director is tasked with ensuring the effective delivery of high-caliber analytical services across a substantial client portfolio, aiding in business growth, and fostering the professional development of the team. This position requires a comprehensive understanding of digital and media landscapes, including the integration of online and offline attribution, upper and lower funnel metrics, web design interactions with media performance, and the effectiveness of key media strategies such as targeting through SCOUT or DMPs/CDPs, dynamic creative optimization, and advanced audience targeting in television and earned media.

Key Responsibilities

  • Evaluate client requirements and formulate analytical roadmaps that extend beyond basic measurement frameworks to encompass high-value audience identification, multivariate testing, forecasting, and optimization strategies.
  • Establish knowledge leadership by becoming the primary expert in a specific service area or offering (e.g., brand tracking, campaign effectiveness studies, multi-touch attribution, web analytics, multivariate testing, dynamic creative optimization).
  • Lead complex analytical projects – create project timelines, manage team efforts, ensure timely and budget-compliant deliverables, and present insights effectively.
  • Oversee the quality of the team's analytical outputs, ensuring they provide relevant insights and actionable recommendations.
  • Monitor resource allocation at the client level against contracted scopes and manage expectations with media teams and clients as necessary.
  • Draft content for client agreements detailing analytical workflows and required resources.
  • Build and sustain strategic relationships with clients and external partners to meet client needs and enhance reputation as a trusted advisor.
  • Identify and leverage opportunities to cross-sell and up-sell services to existing clients, driving organic growth.
  • Collaborate with the team to evaluate potential clients' needs and assist in creating compelling pitch materials.
  • Contribute to the development of new analytical service offerings.
  • Manage a team of at least three direct and indirect reports, providing mentorship and professional development while ensuring optimal client utilization levels.

Required Qualifications

  • Proficiency in MS Office, including PowerPoint, Word, and Excel.
  • Experience with ad-serving platforms like Google Campaign Manager, web analytics tools such as Google Analytics and Adobe Analytics, and tag management systems like DTM/Launch, GTM, and Tealium.
  • Familiarity with audience measurement tools such as Comscore, MRI, Exact Target, and creative evaluation tools like Kantar Millward Brown and Nielsen Brand Effects.
  • Ability to influence marketing strategies through data-driven analytical solutions.
  • Strong presentation skills with the ability to engage and command an audience; recognized as a partner and advisor by clients.
  • Demonstrated leadership capabilities, including planning, prioritization, and project management skills; commitment to delivering high-quality work.
  • Exhibits mature leadership by identifying team development opportunities and motivating individuals to excel; manages conflicts with empathy.
  • Collaborative team player, highly motivated and leading by example.
  • Skilled in developing relationships across cross-functional teams; sought after for expertise by internal clients.

Preferred Qualifications

  • At least 8 years of experience in a professional services or corporate environment, ideally within an agency; extensive media analytics experience and a deep understanding of the media ecosystem.
  • Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Mathematics); advanced degrees are preferred.
  • Familiarity with multi-touch attribution providers like Neustar, VisualIQ, C3.
  • Knowledge of media mix modeling and regression-based ROI analysis; experience with A/B and multivariate testing design.
  • Aptitude for identifying new tools and partners to address emerging client needs.
  • Capability to provide thought leadership and develop innovative analytical offerings.

Company Commitment

At IPG Mediabrands, we are dedicated to fostering a culture of inclusion and belonging. We value the unique contributions of every individual and strive to create an environment where diverse perspectives are embraced.

Compensation and Benefits

We offer a comprehensive Total Rewards package that includes medical and dental coverage, 401(k) plans, flexible spending accounts, life insurance, disability benefits, employee discounts, stock purchase options, and paid family leave to support you and your family. To promote your well-being, we provide discretionary time off and company-wide appreciation weeks and wellness days.

Our competitive Total Compensation package includes a competitive salary and eligibility for annual discretionary incentive awards.

Salary Range

$180,000—$205,000 USD

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